In this week’s speaker recap from last month’s workshop, we highlight Direct Relief International, a long-time Google Grants participant. Alison Joyce, Online Communications Manager at Direct Relief International, joined our grantee panel to share her …
WHY ARE NEGATIVE KEYWORDS GOOD FOR YOUR CAMPAIGNS? Negative keywords can have a positive impact on your campaigns because they help you filter out irrelevant searches. When you include negative keywords, you’re essentially requesting that the system do…
This week’s speaker recap from our recent workshop shines the spotlight on Energy Action Coalition, a non-profit organization using multiple Google for Non-Profit products. At the event, attendees heard Danny Marx, Internet Manager at Energy Action Coa…
Does your Spanish org want to be more Google Search-friendly?
Attention all Spanish language NGOs: Would you like to receive advice about your website for Google Search? The Spanish Webmaster Blog is looking for websites that might be good candidates for participation in an upcoming Site Clinic. These sites will …
Workshop Grantee Best Practices: DoSomething.org
As you may have read in a previous post, we recently held a Google Grants Workshop on the Mountain View campus. At this 2-day event, several grantees spoke about their experiences using Google Grants and shared best practices for online advertising tha…
Resource round-up for September
This month’s resource round-up for September includes a handy summary of tips for the new AdWords interface, a reminder to vote on the HHS’ Flu PSA contest on YouTube, a live radio segment featuring a few grantees and their use of Google Grants to run …
Thanks to all of you who expressed interest in attending the Google Grants Workshop, as well those who traveled and participated in this successful event. The workshop was a two-day event, attended by approximately 100 non-profit organizations in t…
Monday, September 21st is the 10th anniversary of Peace Day, a UN-sanctioned day of global nonviolence and ceasefire. In honor of Peace Day, YouTube has launched the “My Take on Peace” contest with a non-profit called Peace One Day. The contest is desi…
In a few short weeks, the Nonprofit Technology Network, (NTEN), will host a live online conference about how to effectively use technology to meet your organization’s mission. The conference will take place on September 16th and 17th, and you can atten…
Partnering Non-Profits With Student Teams for Flourishing Campaigns: Laying the Groundwork
School is almost back in session, and Wayne State University is joining the roster of top notch universities that are participating in AdWords in the Curriculum. Past and current participants include Eastern Michigan University, Michigan State Universi…
Resource round-up for August
This month’s resource round-up for August includes an invitation to join Googlers in our nation’s capital for a live discussion of search, an opportunity to tell the stories of the homeless individuals in your community, and a helpful list of AdWords t…
Grantee best practices, National Women’s Law Center
National Women’s Law Center is one grantee who is really putting AdWords and Grants to work for their organization. The way they’ve gone about implementing and running their Google Grants AdWords account, as outlined in this two part series by their O…
Using the new AdWords interface
Since the introduction of the new AdWords interface, we’ve received feedback as you’ve experimented with the new features and improvements. One grantee, The Real News Network, was kind enough to share a summary of their favorite changes to the new …
Before I started working here, my image of Google was little more than a colorful logo and a large company with a reputation for employee perks like free food and onsite massages – many, many states away from my home in Michigan.Within my first month a…
Recently, we’ve seen a surge in the number of non-profit organizations using YouTube’s social features, like annotations, to drive interest and interaction with their causes. Last week, noting the knifing crimes in the United Kingdom, droptheweapons.or…