Many people have been asking for a simple way to put Google Analytics data into a Google Spreadsheet. Once the data is inside a Google Spreadsheet, users can easily manipulate Google Analytics data, create new visualizations, and build internal dashboa…
Google Analytics is constantly being updated to provide you with powerful analytical tools and the best user experience possible. As a marketer or analyst, keeping up with these regular changes, updates, and tools will help you be more effective. You m…
Next week Google Analytics team members will be presenting on several key areas of measurement, both online and in-person. Be sure to mark your calendars and join us as we share ideas and best practices about everything analytics.Google Developers Live…
Over the past few months, we’ve hosted a series of webinars on marketing attribution, exploring how you can get better results by understanding and valuing your customers’ full journey — from the first ad they see until they make a purchase.This w…
Measuring how marketing efforts influence conversions can be difficult, especially when your customers interact with multiple marketing channels over time before converting. Last fall, we launched Multi-Channel Funnels in Google Analytics, a new set of…
Google Analytics has always provided powerful tools to help you better understand your website visitors and improve their experience. Some of you have also started using insights from your website to optimize your remarketing campaigns and re-engage cu…
A version of the following post originally appeared on Justin Cutroni’s Analytics Talk blog.It’s that time again! Time to take your analytics questions (via Google+) and provide a useful answer.This edition includes information about such topics as…
Have you ever wondered how many visitors really pay attention to your website before exiting the page? Have you wondered how many of those “bounced” visitors will remember where they’ve been in future? How many of them are totally useless, how ma…
When Google launched Google Analytics many moons ago (2005 to be exact) there was a metric named $Index. It wasn’t your standard analytics metric, like pageviews or visits. It was a calculated metric to help businesses understand value of content. Un…
A few weeks ago, we announced Google Analytics Content Experiments. Since our announcement, we have been busy making Content Experiments available to Google Analytics users and improving it based on your feedback. We’d like to tell you abou…
Google Analytics users are a digitally savvy bunch. As such we’re lucky to have a passionate community of marketers, analysts and developers that follow us across social platforms. Thousands of you read our blog posts, Tweets, and Google+ updates dai…
After a year of supporting both the old and new versions of Analytics, we are now fully transitioning and leaving the old version behind. This means that as of tomorrow we’ll be removing the link to the previous version which sits at the bottom of Go…
The following post originally appeared on the Google Mobile Ads Blog.Mobile introduces exciting new opportunities for measuring the success of marketing campaigns, but connecting consumers’ mobile activities with advertisers’ business outcomes can …
Established in 1989, WBC is the UK’s largest supplier of hamper, deli and drinks packaging to independent retailers. As the website is the company’s main business generation tool, it is essential that it promote their range of 850 products in the m…