(Update: Please note that this rollout will be happening over the next couple of weeks so be patient with us as we ramp this feature up.) Last year we announced the beta launch of Real Time Analytics. We knew it would be an addictive feature but w…
A version of the following post originally appeared on the Inside AdWords Blog.Google Analytics users already know how useful it is to analyze advertising and web data together. Now we’re making it possible to use your Google Analytics data righ…
Over the past few years, we’ve seen massive improvements in digital marketing sophistication and capabilities. Today there’s a rich suite of tools allowing marketers to gain better insights, reach audiences in new ways, and develop improved marketi…
On October 8th and 9th the second German-speaking Google Analytics User Conference (http://www.analytics-konferenz.at) is coming up. The conference will be held at the Schönbrunn Palace in Vienna, Austria. The Google Analytics User Conference is…
Mobile app measurement is critical to the future of marketers, developers and entrepreneurs. Since the Mobile App Analytics beta launch in July, we’ve been receiving great feedback from many app developers and advertisers in the beta testing program….
The following post originally appeared on the Google Mobile Ads Blog.In this world of constant connectivity, consumers expect to find the information that they want, when they want it – especially when they’re on the go. We know that this applies to …
Earlier this week HootSuite Enterprise hosted Adam Singer, from Google Analytics, to share how you can use Google to measure social performance. With over half of people talking more online than they do in “real life”, digital social media is a cri…
We’re always looking to improve the way you can analyze metrics in Google Analytics, and ecommerce is one subset of data that is of particular importance to many of our users. That’s why we are making updates to our tracking code and processing whi…
One of the most important features you have access to in Google Analytics is the conversion funnel, which is particularly useful for analyzing your website’s efficiency in converting visitors into customers. Using the conversion funnel, you can easil…
GAUGE (Google Analytics Users’ Great Event) Boston is approaching quickly. For those who don’t yet know, GAUGE is a training conference led by Google Analytics Certified Partners, and will help sharpen your GA skills through learning practical know…
Join us for a webinar Tuesday, September 18th 11am PT, in partnership with Hootsuite, to learn how we can make better decisions based on performance metrics of social networks using Google Analytics social reports. Register today, it’s open to everyo…
LaTienda is an award-winning, family-owned business supporting artisanal firms in Spain. The firm works with small family-run businesses, many of which are dedicated to centuries-old food-making traditions. With warehouses in Williamsburg, Virgini…
Understanding the customer journey, from consideration to conversion, is no easy feat. But with tools like Multi-Channel Funnels (MCF) in Google Analytics, we’re working to make it easier to uncover new insights and opportunities to improve marketing…
We’re pleased to announce the addition of Shortcuts to Google Analytics. Shortcuts help you get to the exact view you want of your data in GA in record time. Rather than having to go through the “find report, add segment, change, sort” process daily,…
This article is part of our Developer Spotlight Series that promotes new tools and applications built using the Google Analytics Developer platform. To see other tools, check out our App Gallery. Interested in having us showcase your story? Let us know…