On November 29, 2012, Trakken and e-wolff will be hosting the Analytics Summit 2012, the first conference in Germany to focus purely on Google Analytics. The Analytics Summit 2012 is aimed at all users, website operators, online marketers, webmast…
On Friday, November 2, following our public whitelist of the Attribution Modeling Tool, Bill Kee (Product Manager, Google Analytics) and Neil Hoyne (Global Program Manager, Attribution), came together to lead the 5th and final webinar in our series on …
The following is a guest post contributed by Caleb Whitmore, founder of Analytics Pros and the BEST Practices Conference, Google Analytics enthusiast, and aspiring mountaineer.The Analytics Pros team hosted the first-ever GAUGE Hack Night & Google …
We recently teamed up with ClickZ to learn how marketers around the world are approaching mobile marketing and measurement, and where it’s headed next. We hope these stats will provide useful context for your planning in the coming year. Here are som…
Next week Google Analytics team members will be presenting on automating reporting and mobile marketing measurement, both in-person and online. Be sure to mark your calendars and join us as we share ideas and best practices about everything analy…
Just over a month ago, we launched Google Tag Manager, a free tool that makes it easy for marketers to add and update website tags—including conversion tracking, site analytics, remarketing and more—with just a few clicks. Since then, we’ve relea…
In-Page Analytics provides click-through data in the context of your actual site, and is a highly effective tool to analyze your site pages and come up with actionable information that can be used to optimize your site content.Before now, In-Page Analy…
Over the next few weeks, we’re offering four opportunities to learn more about Google+ for your business. We kick off with a Learn with Google Hangout on Air with bestselling author +Chris Brogan on November 5th at 10am PT / 1pm ET. Chris will cover …
Google Analytics has been a great place to analyze the performance of your Google advertising programs, but a piece of the puzzle has been missing: analyzing return on investment across all your digital channels. That’s why we’re happy to announce …
Last year, we launched Multi-Channel Funnels, giving marketers insight into how customers interact with multiple touch points prior to conversion. Since then, we’ve begun to see a great shift in the industry, as marketers move away from simple, last …
Every year, Google Analytics Certified Partners and Premium customers descend upon Mountain View for our annual summit. Google Analytics team members share a glimpse into the future of Analytics, and GACPs network and share ideas. Previously what happe…
A typical consumer today uses multiple devices to surf the web and interact in many ways with your business. For most large businesses, already swimming in many sources of hashed data, it’s an enormous challenge, but also an incredible opportunity.&n…
The following is a guest post contributed by Josh Braaten, Senior Online Marketing Manager at Rasmussen College, Google Analytics enthusiast, and avid content scientist.Conversion is rarely straightforward, especially for products or services with leng…
With ever-expanding mobile application marketplaces (more than 600,000 apps on Google Play at the time of writing) and a shift in focus to mobile (more than 80 percent of marketers are planning to increase emphasis in mobile initiatives in 2013, accord…
The following is a guest post contributed by Google Analytics Certified Partner Daniel Waisberg.Think about your business as a train. It has a locomotive and several wagons, each with its own function and importance (e.g., a restaurant wagon,…