We’re just a week into 2013, and we’re undeniably living in the new multi-screen age. Our day-to-day interactions with technology—and our expectations—have increased dramatically. We’re no longer content to wait until later to buy shoes or sc…
Last Wednesday we held a webinar on Remarketing with Google Analytics. We launched this feature earlier this year to help you reconnect with your site visitors in relevant ways. Remarketing with Google Analytics lets you show ads to website visitors wh…
Businesses collect and rely on data that exists in silos across the web – from site analytics to inventory numbers, social media to sales data, there’s more important data available today than most are able to aggregate and analyze themselves.SumAll …
With the holiday shopping season in full swing, it’s important to ensure your website and digital marketing are running on all cylinders. Your potential customers should be able to find what they need on the digital shelf as easily as in real life. S…
The following is a guest post from Ellie Fields. Ellie is the Director of Product Marketing at Tableau Software, responsible for new product launch, industry solutions and Tableau’s community. Her data geek credentials come from time served in tec…
One of the most complex challenges that marketers face is managing the effective segmentation of their user base. Each of their target audiences has a different set of preferences and the process of creating campaigns based on intuition just isn’t effe…
A little over a year ago we launched Google Analytics Premium to help better meet the needs of our enterprise users. In that time we’ve been happily surprised by the warm reception and how companies have been using Google Analytics Premium to look at…
One of our favorite features of Google Tag Manager is the ability to add new tags to your site using a tag template instead of copying-and-pasting code — and we’ve just made tagging even easier with several new built-in tag templates. Just add a fe…
Guest author Ashraf Chohan works at the Government Digital Service (GDS), part of the UK Cabinet Office. Originally posted on the Google Apps Developer Blog by Arun Nagarajan.Recently, when we were preparing the launch of GOV.UK, my team was taske…
This summer, we launched Remarketing with Google Analytics, a new way to take advantage of the data you have in Google Analytics and use it to improve your campaign performance. Remarketing lets you reconnect with site visitors and show them ads that a…
The following is a guest post contributed by Daniel Waisberg, Owner of Conversion Journey, a Google Analytics Certified Partner, and Founder of Online Behavior, a Marketing Measurement and Optimization portal.Abraham Lincoln once said: “If I had eight …
The following is a guest post from Jeff Sauer, Vice President at Three Deep Marketing, a Google Analytics Certified Partner. Jeff recently started a website dedicated to advancing digital marketing knowledge called Jeffalytics. Lead…
Have you ever struggled with implementing new marketing and measurement tools on your website? For many people, deploying data collection “tags” (like conversion tracking, remarketing, audience reporting and analytics) can take weeks or months. Wor…
In the next two weeks members of the Google Analytics team will be hosting Google Developers Live (GDL) live streams about getting started with Cost Data Upload and the story behind the new Mobile SDKs. Be sure to mark your calendars, share your …
Bom dia!The Google Analytics User Conference takes a trip to Latin America. We held the first conference in Latin America in Mexico back in April and now we will visit Colombia, Argentina and Brazil the last week of November. • Monday Nov, 26th…