You may have already heard that Google is rolling out a new main privacy policy on March 1. With these changes, the privacy policy will be easier to read, and will help us create one beautifully simple, intuitive user experience across Google products …
When I started Urchin Software with a few colleagues back in 1998, it was hard to imagine the scale and impact that Urchin and Google Analytics would eventually have. And yet, I remember rolling out the first version of Urchin to our customers and bein…
As investment in digital marketing increases, data and insight continue to be critical assets for marketers and content owners. If 2012 is the year to develop your measurement and optimisation skill set, we have a range of resources to help you.Individ…
Since May of last year we’ve been working on a new version of Google Analytics and quickly adding new features and functionality to provide you with fast access to the insights you need.We’re extremely pleased with the new capabilities around multi…
The Google Analytics Forum is a community of people like you, who enjoy exploring making full use of the features of Google Analytics and also enjoy sharing their knowledge within the community. It’s a place where you can share expertise or see…
In 2011, we saw marketing follow the consumer to more screens and more platforms – from apps to mobile sites to social networks to tablets. And in response the analytics industry made strides to unify this complex picture for marketers through device a…
Speed is an important part of the users experience of your website and is a key way to understand and improve your site performance. So we’re happy to extend the Site Speed report with more metrics in Google Analytics to help site owners improve perf…
November was a busy time in Google Analytics. In particular, the Mobile App Tracking Team has a few things to announce.EasyTracking Library – automatic session management, better integration with Google Analytics SDKUpdated Google Analytics SDK – More …
With the rapid smartphone growth, it’s no surprise that consumers are downloading a huge number of apps–10 billion on Android alone, as of last week. Many app developers are recognizing the opportunity to develop on Android, including PrivacyStar, a…
Today we are announcing the new Google Analytics Core Reporting API as a replacement for the Data Export API. This is the second phase in a larger project we started a couple months back to upgrade our APIs to new infrastructure.The Core Reporting API …
Every day, millions of people share and engage with content online. But most sharing doesn’t happen on the site where it was published, it happens throughout the social web. Marketers and publishers are looking for a comprehensive view of all interac…
Is your website performing as well as it could be? Do you want to get more out of your digital marketing campaigns, including AdWords and other digital media? Do you feel like you have gaps in your current Google Analytics setup?We’ve heard from many…
Speed matters. Faster loading pages mean more visitors land on your site instead of waiting in frustration or leaving. The Google Analytics Site Speed report will help you learn which of your pages are underperforming, so you can address this potential…
Starting this week, some of you will see enhanced Analytics reports with mobile ad performance metrics. All AdWords reports in the new interface will be gaining a new visual toggle as shown below for “All”, “High-end Mobile” and “Tablet” ad…
Two of the most requested features from the old version of Google Analytics that have been absent in the new interface are report email scheduling and PDF export. We are happy to announce that both email scheduling and PDF export functionali…