Over the last 5 years, it’s been great to see how many marketers and publishers have improved the web by using insights from Google Website Optimizer to create better site experiences. Today, we’d like to announce the release of Google Analytics Co…
With only a week before the holiday gift season is over, it’s time to shut down your online ads and turn off the lights at your e-store, right? Not so fast, not if you want to ride the final shopping wave! Holiday shoppers are still out in full force…
From our initial limited release of Flow Visualization in October to our recent release to all customers, we have received a lot of positive feedback from our customers. The idea of using Sankey diagrams and applying them to traffic through a website s…
At last Thursday’s webinar on Goals, we we explored one of the most fundamental analytics topics: how to translate your business objectives into measurable actions on your website. You sent in your questions, and we heard from many users that you wan…
If you’re a marketing professional, you’ve probably spent months preparing your holiday campaigns. But have you focused so much on great creative that you’ve neglected your measurement plan? Don’t despair: there’s still time to make the most of you…
[The following is a follow-up post for a video (see above) that we made about websites that are difficult to use. Please watch, share and comment!] Poor “nick4ever”. All he wants to do is buy a loaf of bread from the supermarket, but the store’s polici…