This week we are looking at Custom Reporting. This handy feature allows you to create customised reports that exactly meet your business needs. These reports will then be easily accessible within your Google Analytics profiles, in addition to the 80…
Over the past few months we’ve added some cool new features to Google Analytics, so this week we’d like to kick off the first in a series of posts showing you how to use these features to analyse your site further. This week we’ll look at Advance…
This week we announced some feature updates that are coming soon to Google Analytics. These features are currently in beta but will be available in all accounts in the coming weeks. Our new features will provide advanced users of Google Analytics eve…
In the quest for stronger conversion performance on your website, many of you may already drive traffic through search marketing programmes such as Google AdWords. Advertising on search engines like Google offers you the ability to target users wh…
Adding a search box to your site not only offers your visitors an important ease-of-use feature, but provides you, the site owner, with powerful insight into what your visitors really expect from your site. If you don’t have a search box on your site,…
This week we want to let you know about some free Google-run trainings that are coming up.AdWords Webinars We run a regular series of webinars covering various AdWords features and Google products. These training and discussion sessions are free and ca…
Let’s start with the founding principles! With any website, you want to make sure that the maximum number of users entering your site then go on to ‘convert’ by making a purchase or enquiry with you. If you’re paying for traffic through online ad…
Now, more than ever, getting the best return on investment from your website and advertising is important. You’re working hard to drive traffic to your site but is that traffic then converting into sales or leads? At Google, we’re committed to maki…