If you only had 5 seconds to sell your product, what would you do? Your landing pages have, on average, about 5 seconds before visitors decide to stay or bounce.So how can you make sure your landing pages do their job and captivate your visitors? Antoi…
We recently announced the new AdWords Search Funnels reports and we’re delighted to let you know that these reports are now available to everyone who is tracking conversions with AdWords Conversion Tracking or importing goals or transactions into AdW…
Yesterday we announced a new set of AdWords reports in Google Analytics which allow you to see detailed information on what happens after a visitor clicks on one of your AdWords ads. Over the coming weeks this new set of AdWords reports will beco…
Today we’d like to highlight a website analysis and testing success story from cottages4you. Cottages4you is an online holiday cottage website offering visitors the ability to book holiday properties online or via a cottages4you advisor.Cottage…
Google Ad Innovations is a brand new website where you can find out about newly released ad technologies and cool features that are currently in beta testing. Here you can watch videos about these new features and then try them out in your account. A…
Over the years we’ve worked hard to make complex data easy to access and easy to understand. We’ve released features like Advanced Segmentation, which lets you segment your traffic on the fly, Custom Reporting—the ability to create and share your…
It’s important that your AdWords advertising helps you reach your business goals successfully, so here are 5 short videos to help you make sure your account is working as effectively as possible.1. AdWords Account structureThis video shows you how a fe…
As an enterprise-class web analytics solution, Google Analytics not only provides site owners with information on their website traffic and marketing effectiveness, it also does so with high regard for protecting user data privacy. Over the past …
Today we wanted to let you know about free online training modules available from Google. The modules cover a variety of topics and below we’ve highlighted some conversion related courses that we think will interest our Conversion Room visitors.&n…
Within the next two weeks, Google Analytics will be performing a system upgrade. This upgrade is to further improve the scalability and reliability of Google Analytics to meet the demand of the increasing number of enterprises using Google Analytics. …
Back in September we launched the Make Your Website Work guide to provide tips on improving your website’s performance. We were really eager to hear what you thought about the guide so we asked for your feedback and ran a competition for three respond…
As a follow up to our previous post “Is your website easy to buy from?”, we’re now going to take a deeper look at web-forms. Web-forms are often the only communication point your website visitors have with your business, yet unfortunately they are ofte…
Today we wanted to highlight some recent enhancements to goals in Google Analytics.More goals and Goal SetsYou can now track even more visitor actions and behaviours on your site within one Google Analytics profile. Previously in Google Analytics ther…
A new year tends to bring new year’s resolutions, so why not make one now to get even more sales and leads from your AdWords campaigns? To help you do this, we’d like to share the new Google AdWords Optimisation Centre with you. This is an online guid…
Now that the Christmas peak is over you may be thinking about how to drive more traffic to your AdWords campaigns during 2010 and in turn drive more sales/leads on your website.Millions of people use Google each day to find products and services by sea…