Posted By: Susan Minniear, Vertical Operations, CPGI’m not what you’d call a sports fan. When people ask if I saw “the game” last night, I have no clue whether they are referring to hockey, basketball or tennis. But there’s something about March Madnes…
Posted By: Susan Minniear, Vertical OperationsEven if your brand already ranks number one in natural search, it’s important to add brand terms to your keyword list. Why? Here are four reasons:1) Control. You have much less control over your organic lis…
Posted By: Amy Chauvin, Account PlannerValentine’s Day is around the corner, and lots of people are scrambling for some last-minute gift ideas to express their love. There are conflicting reports as to whether flowers or a romantic dinner will top the …
Posted By: Emma McKeithen, Account CoordinatorThanks to our Chicago colleague Jim Lecinski, we read Trendwatching’s good summary of the Top 5 Trends to watch for in 2007:What consumers consider “status” will be redefined this year. No longer just …
Posted By: Dennis Domingo, Sales EngineerI can be picky with food, and it’s my mother’s fault. A longtime subscriber to Gourmet, my mother loved to try recipes that were different from our culture’s cuisine. She was the first on our block to make sus…
Posted by Emma McKeithen, Account CoordinatorA bit more about our video ad offering. Sorry if this seems like a sales pitch, but the more we use it, the more we love it. All the video ads on the Google Network are in the click-to-play format — which m…
Posted By: Jenny Reynolds, Account ManagerLast week, the marketers for the California Milk Advisory began a unique outdoor campaign. They plastered “Got Milk” advertisements inside bus shelters throughout the city, while infusing the bus shelters with …
Posted By: Rich Godwin, Senior Account ExecutiveHave you read Progressive Grocer’s Oct. 15th story in which Jenny McTaggart interviews Bob Meyer, the president of ad agency Meyer & Wallis, about the state of supermarket marketing? Here’s the entire…
Posted By: Emma McKeithen, Account CoordinatorHere are more thoughts on Super Bowl spots – and maybe some ways to save yourself from that splashy 30-second spend!As powerful as these ads are on the tube, Big Game advertisers might get more bang for the…
Posted By: Amy Chauvin, Account PlannerRight on the heels of the upcoming holiday hustle and bustle is Super Bowl XLI. For many diehard pigskin fans, in fact, this may be a bigger event than Christmas! And even for non-footballers, we all know and love…
Posted By: Rich Godwin, Senior Account ExecutiveWe blog as often as we can, dear readers, to keep you informed and answer your questions — and many of our clients and CPG friends are asking us for updates on YouTube.CBS announced this week that runnin…
Posted by Kevin Kells, Director of Google’s CPG VerticalOn November 15th, the Google CPG Team hosted our first-ever Beauty Day Summit at the Cornelia Day Resort in New York City. Attended by over 50 beauty marketers and their agency partners, the event…
Posted By: Jenny Reynolds, Account ManagerWith Thanksgiving almost here, people are actively searching online for the latest recipes and ideas for their Thanksgiving meals. A perfect example of this is turducken. A turducken (“TURkey-DUck-chiCKEN”) i…
Posted By: Emma McKeithen, Account CoordinatorSome of you may have read about or perhaps attended MediaPost’s Search Insider Summit in Palm Springs last week. There were two great takeaways (free registration required) related to online holiday campa…
Posted by Grace Ting, Account Strategist”Honey, pick up some 2 Hump on your way home?” Say goodbye to soy, and make room for camel milk from Vital Camel Milk, a Kenyan company. According to Business 2.0, it’s going to be HUGE. Camel milk may soon be a …