Posted by Emma McKeithen, Account ManagerIt’s a holiday weekend for some of us and thus a good time to catch up on laundry, errands, and the Whopper Freakout. You’ve probably seen the commercial – on track to become one of the best-recalled ads of the…
Posted by Emma McKeithen, Account ManagerIn the last year we’ve seen a lot of success with campaigns in the Content Network, and we’ve heard from you that content campaigns are increasingly driving more clicks, more efficiently, than ever. We’ve blogge…
Posted by Emma McKeithen, Account ManagerA new survey from Prospectiv, a lead-generation company, further indicates that consumers are actively looking for information on CPG products online. Some 70% of respondents said that they seek information on t…
Posted By: Amy Chauvin, Account PlannerMany marketers are looking for alternatives to traditional marketing to create buzz around their brands. We’re not suggesting that CPG brands totally eliminate traditional marketing; using word-of-mouth tactics al…
Posted By: Caity Noonan, YouTube Sales Rep, CPG teamAs you may know, last night YouTube teamed up with CNN to broadcast a U.S. Democratic presidential primary debate unlike any that’s ever been done before. Through the power of YouTube, people from al…
Posted By: Emma McKeithen, Account ManagerWe’ve talked a lot about gadgets (also known as widgets) on this blog — how easy it is to create them, their diverse appeal and incarnations, and the upside for marketers. As gadgets gain traction online, we’r…
Posted By: Corrine Perri, Senior Account Executive, Google AudioA quick update on Audio. As most of you know, we recently signed a multi-year agreement with Clear Channel Radio, the largest radio station group owner in the U.S. This is an important mi…
Posted by: Nora Ziegenhagen, CPG Account RepPeople have performed many amazing feats in hopes of achieving a world record. Most Cockroaches Eaten may be the most disgusting, Most Books Typed Backwards may be the most pointless — and Most Mentos and So…
Posted By: Emma McKeithen, Account ManagerFor those of you attending FMI May 6-8th in Chicago, we’ll be there too! Come stop by our booth (#3954) and meet Google CPG marketing specialists to understand how Google can help grow your business. Look fo…
Posted By: Amy Chauvin, Account PlannerWe’ve had such a great response to our Mom’s Know Tech event in Chicago next week that we’re full to capacity. We’ll be sure to post some highlights following the event, and we’re considering holding similar even…
Posted By: Rich Godwin, Team LeadCall it a slow news day or post-Easter chocolate detox…either way we, the Google CPG team, LOVE Cadbury Eggs. So, we find this clip on YouTube from Conan O’Brien to be funny and somehow relatable – perhaps it hits a l…
Posted By: Amy Chauvin, Account PlannerUnderstanding how moms communicate and interact with media on a daily basis is an intregal part of marketing to this powerful demographic. According to eMarketer, 32.2 million moms are online in the U.S — or 18.4…
Posted By: Jen Bradburn, Senior Account PlannerWhen we published the weekly Google Zeitgeist for March 18-24, it was the first time in 6 years that a product recall has placed in the #1 and #2 positions in our top gaining searches. Clearly the pet food…
Posted By: Dennis Domingo, Sales EngineerWhat are “Gadgets”?In recent months, there has been an increased interest in customizing one’s personal space online. That personal space may be public (a MySpace page, blog or homepage) or private (computer des…
Posted By: Rich Godwin, Team ManagerGreetings, hoops fans — it’s time for you to show your keen insights and overall NCAA savvy! Join the first annual Google Client Bracket Competition!All you need to do is sign up, make your picks and get the smack f…