In this week’s instalment of ‘Companies and Conversions’, we look at how Schuh tested their product pages using Website Optimiser to increase conversions (sales) by 6%. Testing the product category layoutSchuh’s Web Developer, Patrick Timmo…
When you run an experiment with Website Optimiser, you’re testing new content to see whether it improves your conversion rate. We can often find big winners, but, of course, some of our variations are going to be losers in that they perform significant…
Calling all Website Optimiser users! Do you get a kick out of setting up new tests, and waiting eagerly for the results? Or have you read our Techie Guide to Website Optimiser end to end and are hungry for more? Well then we have some excellent advance…
Our colleagues in the US recently posted an article clearing up a few myths that exist about Google Analytics. They have shared some really interesting insights into Google Analytics in this post so we thought we’d share it with our Conversion R…
Do you want to start improving your website performance using Website Optimiser, but just don’t know where to begin? If so we’ve got the resource for you.We have just released The Beginners Guide to Website Optimiser. This guide takes you through every…
In my last post, I introduced Google Website Optimiser. This free testing platform allows you to run variations of your existing web pages and track what content produces the most sales and leads on your site. Tweaking web content influences cust…
Over the last few weeks, we have discussed techniques for monitoring your website’s performance using Google Analytics. With the reporting Analytics provides, you may havenoticed areas you’d like to work on. For example, if your homepage has a very h…