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DoubleClick Ad Exchange connects publishers with every major programmatic buyer and millions of AdWords advertisers. This massive pool of demand is one of the world’s largest, and it’s the foundation of our platform’s ability to help you make the most of every impression. In this post and tomorrow’s webinar (which you can still register for here watch the video), we’re going to focus on how it all works and some of the new features we’re launching to improve it.

When the programmatic channel emerged about four years ago, not only was the demand pool much smaller, but publishers didn’t have the technology to safely harness it. It was difficult to block advertisers and set price floors, and there was nothing like the granular controls and reports we now offer in AdX.

In addition, there was no mechanism to create higher-CPM programmatic opportunities. Last year we launched Preferred Deals so you can negotiate fixed-price, first-look deals with individual buyers. Since then, buyers have cut hundreds of Preferred Deals with premium publishers including Forbes, Time Inc., and others.

In the coming weeks, we’re expanding this functionality further with Private Auctions, a new deal type in which multiple buyers compete against each other for the right to access your inventory before the open auction. And if you use DFP, we’re also launching a feature that enables you to import your first party data directly from DFP to AdX to enrich the inventory you sell in Preferred Deals and Private Auctions.

Other platforms support similar kinds of deals. But only DoubleClick Ad Exchange can optimize your revenue across all these inventory and transaction types: from direct sales in your primary ad server, to Preferred Deals and Private Auctions, to an open auction powered by one of the world’s largest pools of demand. In short, however you want to sell, AdX (and DFP) help you maximize your yield doing it.

Lastly, we want you to know that we’re working to increase demand in AdX even further by integrating the best of Admeld into it. We’re in the process of rolling out ad network optimization: a technology that enables tag-based networks to compete dynamically in the exchange. If you’re interested in learning more about this or anything in this post, sign up for tomorrow’s webinar watch a video of the webinar or reach out to our sales team.

Posted by Drew Bradstock, Senior Product Manager, DoubleClick Ad Exchange

Two weeks ago we announced our plans to evolve DoubleClick Ad Exchange with a series of robust, publisher-centric features derived from our acquisition of Admeld. Today we’re pleased to go in-depth on the first group of these enhancements: those that give you deeper insights into how buyers are buying and more control over how you sell. For a guided tour of everything in this post, register for our live webinar this Thursday, April 4. Watch a video of the April 4 webinar.

Greater Transparency
Maximizing your revenue starts with a deep understanding of how advertisers, DSPs, and trading desks are bidding on and buying your inventory. To give you quick access to these insights, we’re adding a handful of new reports to AdX including Bid Landscapes which helps you track the activity of specific buyers over time.

The Bid Landscapes Interface

In Thursday’s webinar, we’ll talk about Bid Landcapes and and other new reports such as Pixel Analysis–a feature that enables you to monitor the pixels firing on your site (and see who’s firing them).

Increased Control
A great ad operations team can protect your users and your brand by ensuring the right ads are running and the unwanted ones aren’t. To make this as easy as possible, we overhauled the Google Publisher Toolbar and integrated Google Image Search technology into AdX’s Ad Review Center (ARC). Now you and your ops team can find visually similar ads in ARC by uploading a screenshot or logo, searching for text in images, and more. You’ll get the full demo on Thursday, but here’s a sneak preview:

Two weeks after Thursday’s webinar, we’ll cover the next group of features (about higher yield) in another webinar on April 18 (register here watch the video). In the meantime, if you have questions or you want to learn more about these features, contact your DoubleClick account representative or our sales team.

Posted by Jarid Maged & Ari Feldman, Ad Exchange Product Management

We’re constantly looking for ways to help publishers simplify their operations, make smarter decisions, and generate more revenue. That’s why we bought Admeld, the world’s leading Sell Side Platform (SSP), and it’s why we’ve spent the past year integrating Admeld’s best features into the Ad Exchange.

In the coming weeks we’ll be rolling out a series of enhancements that provide you with even more transparency into who’s buying, more control over how you sell, and higher yield. These features don’t just represent an evolution of DoubleClick Ad Exchange, but an evolution of our philosophy about what an ad exchange should be. Combining the strengths of an SSP and an exchange into one platform is more efficient for you and it fosters a more robust marketplace–and that’s ultimately better for buyers too.

Transparency & Control
We’re following up on a recent redesign of our reporting system by making it easier to track the buying and bidding behaviors of advertisers, DSPs, and trading desks in granular detail. Plus, we’re overhauling the Google Publisher Toolbar and the Ad Review Center (ARC) so it’ll be even easier to find and block unwanted ads. We’re also adding a feature to ARC that uses technology from Google Image Search to let you find visually similar ads by uploading any image, logo or screenshot. Register for a live webinar on April 4 to learn more about this first group of upcoming features. Learn more about this first group of features, watch a recording of the April 4 webinar.

Higher Yield
RTB continues to grow, but every year there are still billions coming through traditional ad networks. To help you tap into this demand, we’ll be integrating Admeld’s ad network optimization engine into the exchange. Through this technology (now in closed beta), ad network tags can compete dynamically against RTB, helping to drive higher overall CPMs. We’re also introducing Private Auctions, a new way to increase yield from your high-value inventory by pitting select buyers against each other. If you use the new DFP, you’ll be able to raise the value of your Private Auction inventory even further by importing your first-party data directly into AdX. Register for a live webinar on April 18 to learn more about this second group of upcoming features.  Learn more about this second group of features, watch a recording of the April 18 webinar.

There’s a lot more on the way, so watch this space for details. If you have questions, or you’d like a deeper dive on any of these features, contact your DoubleClick account representative or our sales team.

Posted by Scott Spencer, Director, Product Management