Fifteen months after launch, the new version of DoubleClick Ad Exchange is showing strong momentum — we’ve tripled the number of transactions since last year — which translates into more dollars for publishers. We’ve embedded new technologies int…
Fifteen months after launch, the new version of DoubleClick Ad Exchange is showing strong momentum — we’ve tripled the number of transactions since last year — which translates into more dollars for publishers. We’ve embedded new technologies int…
Please join DoubleClick at the AdMonsters Publisher Forum in Sonoma, CA beginning this Sunday, August 15. On Monday, August 16, 11:30am – 12:30pm, DFP Product Manager Stephen Dove will present Investing in Digital, Investing in Publishers, providing in…
Please join DoubleClick at the AdMonsters Publisher Forum in Sonoma, CA beginning this Sunday, August 15.
On Monday, August 16, 11:30am – 12:30pm, DFP Product Manager Stephen Dove will present Investing in Digital, Investing in Publishers, providing i…
We’re often asked to quantify the incremental value DoubleClick Ad Exchange can provide compared with publishers’ existing yield management techniques. According to proprietary research conducted in the first half of 2010, the combined effects of a…
We’re often asked to quantify the incremental value DoubleClick Ad Exchange can provide compared with publishers’ existing yield management techniques. According to proprietary research conducted in the first half of 2010, the combined effects of a…