Google Data

• In DoubleClick Campaign Manager, our systems will automatically show the HTML5 version of an ad, where available. (Before, the HTML5 version would only show in environments where Flash wasn’t supported). 
• DoubleClick Bid Manager will stop supporting bids for Flash ads in Chrome (which pauses Flash ads automatically). This means advertisers won’t end up paying for ads that will be paused by default.

• HTML5 Overview Hangout and step-by-step tutorial
• Google Web Designer Landing Page with components and templates 
• HTML5 Toolkit — everything you need in one place 
• Upcoming HTML5 Immersion Days: (All Immersion Days are hosted at Google’s offices. Please contact your DoubleClick Rep if you’d like to join.) 
• • In NYC: Monday, Jul. 27 (10am-1pm) and Thursday, Jul. 30 (10am-1pm) 
  • In LA: Monday, Jul. 27 (1:30-3:30pm) and Monday, Aug. 10 (2-4pm) 
  • In SF: Tuesday, Jul. 28 (1-3:30pm) 
  • In Chicago: Wednesday, Aug. 12 (1-3pm) 

Posted by Becky Chappell, Product Marketing Manager, DoubleClick and Google Web Designer

• Google Web Designer Fundamentals Certification Exam launches: To go alongside our DoubleClick Studio HTML5 certification exam, we’ll be launching a Google Web Designer certification exam that teaches you the ins and outs of building HTML5 ads with the tool. Block off an hour for Monday to take the exam and develop the expertise you need to use Google Web Designer to the fullest. Check back on our certification page on Monday to take the exam. 
• • [Update 7/17: The Google Web Designer Certification Exam will be launching on Wednesday, 7/22 instead of Monday, 7/20. We apologize for the delay.] 

• “Making the transition to HTML5” Hangout on Air: Building ads in HTML5 is now more important than ever to ensure your campaigns run effectively across screens and browsers. Join us for a conversation about the state of the industry and ecosystem around HTML5, as we discuss the challenges that people face in making the transition to HTML5 and provide resources and tools for helping you make the transition for your own campaigns. RSVP here. [12pm ET / 9am PT]
• • Panelists: 
  • • David Evans and Michael Watts, Partners of the digital creative agency Hook
    • Brian Hoskins, Senior Manager, Digital Technology Development and Integration at ESPN
    • Jonathan Marino, Creative Specialist, Google
  • Moderator: Jeff Sundheim, Creative Account Executive, Google

Wednesday – July 22nd

• “How to build HTML5 ads: A step-by-step workshop” Hangout on Air: Many agencies and advertisers are still building campaigns in Flash, but we’re here to help you start building in HTML5 today. Join us for a live Hangout on Air workshop, where we’ll deep dive into the tools and resources available to build rich, impactful, beautiful ads. Bring your own creative assets and follow along as we walk through different creative formats and tackle complex ads with ease. RSVP here. [5pm ET / 2pm PT]

Thursday – July 23

• HTML5 Immersion Day NYC: Designers and developers are invited to this half day workshop (12pm-3pm) in the Google NYC office. Bring your laptop and sit with our Creative Specialists to learn how to execute a campaign in HTML5, leveraging Google Web Designer and DoubleClick Studio. Please reach out to your DoubleClick Rep to RSVP if you’re interested. 
• • Can’t make it on the 23rd? There will be two other Immersion Days in NYC: Monday, July 27th (10am-1pm) and Thursday, July 30th (10am-1pm). 
  • Not based in NYC? We’ll also be hosting Immersion Days in LA on July 27th from 1:30-3:30pm and Aug. 10th from 2-4pm; San Francisco on July 28th from 1:00-3:30pm; and Chicago on August 12th from 1-3pm. Please contact your DoubleClick Rep if you’d like to join.

Friday – July 24th 

• New Google Web Designer Landing Page: Launching on the Rich Media Gallery, this page will contain instructions for building and using custom components and templates in Google Web Designer. 

We hope you’ll join us next week to learn more about HTML5 and make sure you’re equipped to make the transition for your own campaigns.

Bring interactive video to mobile devices: Video Cue Points component in Google Web Designer

We’re working to make the process of building rich, engaging ads for every environment more seamless for brands and agencies, from creative authoring through to delivering the right ad to the right customer at the right time. 

• We follow unscripted, non-linear journeys 
• We are loyal to the moment, not the brand
• We expect you to know our intent and context

What do these behavioral changes mean for advertisers and publishers? Read on to learn more.

Published by Jason Spero, Vice President – Global Performance Solutions & Becky Chappell, Product Marketing Manager, DoubleClick

• For basic Flash ads: DoubleClick Bid Manager now supports automatic Flash-to-HTML5 conversion. HTML5 ads can run across mobile inventory where Flash ads cannot, expanding your mobile reach while offering a richer, higher performing creative. Initial results from our beta show that converting Flash assets to HTML5 increases mobile reach by 400% and drives a 2-3x increase in average click-through rate (CTR).

• For interactive HTML5 ads: In the next few weeks, Google Web Designer will be launching starter templates to help advertisers quickly build mobile ad units from a pre-set format. Over 80 ad templates will be available, including 29 in-app templates, and all of them will be certified to work on DoubleClick Bid Manager. We’ll be adding additional templates for responsive GDN Lightbox formats next quarter. Google Web Designer will also integrate with the Asset Library in DoubleClick Studio, meaning users can access the same library of assets from Google Web Designer and DoubleClick Studio. 

• Based on geography: Last November, we announced that for users who opt in to location-based targeting, marketers can use geofence targeting in DoubleClick Bid Manager to reach people based on their proximity to a specified chain store. We are now expanding geographic coverage to over 100 countries, increasing the types of business chains available for your campaigns, and improving the workflow for the feature, including building better forecasting and reporting. 

• Based on brand safety: We are making app buying on brand-safe placements much easier. With app brand safety targeting, we have expanded our Digital Content Label algorithm to include even more Play Store and App Store apps, widening your mobile in-app reach while ensuring your ads only run on brand-appropriate apps.

Track and optimize app install campaign performance: 

• DoubleClick Digital Marketing will support third-party app tracking solutions in early Q2. This means advertisers can track their in-app installs (app downloads from an in-app ad) using supported third-party app trackers and attribute them back to impressions and clicks for in-app ads run on DoubleClick Bid Manager and Doubleclick Campaign Manager. Contact your DoubleClick rep to learn more. 

Whether you’re reaching sports fans during the March Madness tournament, or more generally trying to reach your consumers in the moments that matter, these tools can help you build successful advertising campaigns that will run seamlessly across screens.

Why the redesign?
The new design optimizes the website experience for every device and removes complexity, allowing users to quickly reach the right answers. 

Get to the right answer quickly: We want the Rich Media Gallery to be an intuitive guide to Google’s creative solutions, to help you identify the best tools and ad formats for your campaign.

• Filter the gallery by ad type or feature, to see the most relevant creative examples for your campaign. 
• Check out the Creative Recommendation Tool, which provides a recommendation for the best product to use for your campaign, based on your answers to a few questions.

• The new homepage offers a curated set of the best creative examples from the gallery. You can “deconstruct” these ads to uncover which formats and features were used to build it. (See below)

• The new Ad types section will provide an overview of each format type, and then aggregate the build guides, gallery examples, and other relevant resources in one place, so you have everything at your fingertips to build your own version. 

Interested in building your own mobile-optimized website?
Read the behind-the-scenes scoop from the Rich Media Gallery design and development team to better understand their strategy and approach to this redesign. They discuss how they applied Material Design principles to create a mobile-optimized experience, and they walk through the various challenges they faced as they built the new site.

• Add, edit, and manage your assets in one place in the new local library: Add assets from the stage or within the library workflow, drag and drop from your desktop, or use the new import dialogue under File. Then, customize your folders and organize your assets to your liking. 

• Group elements together: Once you group elements together, they are stored in your local library. You can drag and drop groups onto the stage and edit them all at once. 
  

Create more engaging, interactive ads:

• Build ads that expand in all directions: The “view mode” will allow you to see the expanded state as an overlay, and move it to the desired expanded position. Learn more.

• New audio component: Provides functionality for autoplay, loop, mute, etc. for audio files. 

• YouTube autoplay feature: You can now use the YouTube component to build a masthead that automatically plays the embedded video.

• Other enhancements to the components gallery allow you to:
• • Add “navigation” (the dots or thumbnails at the bottom of a gallery that show that multiple images exist.)
  • Auto-scale images: stretch, resize or crop images to fit within the gallery 
  • Snap to ‘n’ frames: advance by a specified number of frames in the swipeable or carousel gallery (i.e. 3 images show on the first page of gallery, swiping moves to the next 3). Learn more.

• SVG (scalable vector graphics) support: Google Web Designer now supports uploads of SVGs and provides a set of basic features, including 2D editing, cut, copy & paste, and selection tool support. 

Share your awesome Google Web Designer ad units with us! Submit them to the Rich Media Gallery and we’ll promote them to the ~35,000 people who view the site each month.

If you don’t yet have Google Web Designer, you can download it for free here.

• 250% growth in HTML5 impressions in DoubleClick Studio 
• 130% growth in the percent of DoubleClick Campaign Manager impressions being served to mobile devices
• Almost half of the mobile inventory available in DoubleClick Bid Manager is now in-app inventory

• Easy HTML5 creative: Our platform will automatically create an HTML5 version of every Flash banner you upload, with automatic Flash-to-HTML5 conversions for reservation campaigns (available in beta for programmatic campaigns). When your ads run on mobile devices, the interactive HTML5 ad will show up instead of a static backup image, helping expand your reach on mobile. You can also report on HTML5 impressions separate from Flash impressions. Learn More>>

• Precise mobile targeting: For users who opt-in to location-based targeting, marketers can use Geofence Targeting in DoubleClick Bid Manager to deliver highly relevant messages to people based on their proximity to a specified chain store, across a broad geographic area. You can easily target all your store locations with a single click, enabling you to reach the right consumer and drive foot-traffic into your stores. For example, if you’re a hotel company, you can reach people who are close to your hotel, and offer them a discount to get them to choose your business. Learn more>>

• Re-engage your app users: People are spending 86% of their time on mobile devices in applications. (4) DoubleClick now allows marketers to remarket to existing app customers inside other apps, for both reservations and programmatic buys. Using Floodlight tags, you can create audience lists around any engagement that takes place in-app (e.g. people who added an item to a shopping cart, top spenders in the last 30 days, or gold member app users). This lets you improve ROI by offering relevant ads to people who are already in the purchase funnel. Learn more>>

On desktop, they could use the video camera on the computer to capture a person’s lips. But smartphones and tablets don’t have a front-facing video camera that would work. Instead, the developers used the touch screen capabilities of these devices to allow people to kiss their screen. The device was able to understand the size and shape of the person’s lips via the touchscreen and digitize the image. This provided the same overarching brand experience for the user, but utilized a different way of executing it on different devices.