In this fourth and last part of the series “AdWords Examples,” we’ll examine how to select and then evaluate keywords. If you missed the previous parts in the series you can find them here: Campaigns, Ad groups and Ads.In this series we’ve been…
As more consumers reach for their smartphones, tablets and laptops for news and entertainment, there’s a new segment of viewers that watch less than two hours of TV per day – the “light TV viewer.” Around 31% of adults 18 to 49 are light TV viewe…
AdWords currently offers three ad rotation settings: optimize for clicks, optimize for conversions, and rotate evenly. Using the “rotate” setting for ad rotation is helpful for testing new creatives, but when run indefinitely can inhibit advertiser…
With a global audience of more than 800 million monthly visitors to YouTube, every day can feel like you’re advertising in the Super Bowl, and one video can launch a business. Many have had success growing their business on YouTube, by creating video…
Has anyone you know lost control of their online accounts? Cases like the “Mugged in London” scam demonstrate why it’s important to take steps to help secure your activities online. If you reuse the same password on multiple sites and one of those site…