We’re excited to announce a new enhancement to our program targeting feature that will provide you with additional, relevant program targeting suggestions. Simply enter a keyword into the TV programs search field on the Target Campaign screen, and Goog…
Not sure how to create a successful campaign based on your specific marketing goals? Google Audio Ads now has personalized settings for frequency (the average number of times an individual listener will hear your ad in a week) and station rank (the rel…
At Google, we’re always looking for ways to make advertising more accountable and measurable. That’s why we’re pleased to announce that Google Audio Ads has launched detailed delivery estimates to give you more insight into spot availability and market…
Beginning this week, Google TV Ads advertisers who target Bloomberg TV nationally will now be able to reach all Bloomberg TV viewers in the US. Access to this national cable inventory is made possible through our partnership with Bloomberg TV, recently…
Google TV Ads has launched “early finalization” of invoiced costs in Report Center. What does this mean for you? Now, you can manage actual spend more quickly within Report Center. The Delivered Cost, Effective CPM, Overdelivery, and Invoiced Cost wi…
Join AdWords specialists for an online webinar this Thursday, October 30th from 10:00-11:00 AM PDT, designed especially for those who are new to TV advertising. Sign up here!Television advertising is a powerful vehicle for driving qualified web traffi…
It’s now easier and less time consuming to create and manage your TV campaigns that you want to air on and off over a given period of time. The new Flight Controls feature allows you to schedule in advance when you would like your campaign to be paus…
During campaign creation, now there is a way to sort networks by similar content and discover networks that you might not otherwise have thought to target through genre filtering. The network genre pull-down menu allows you to choose a genre and limit …
How do you generate awareness of new reasons to buy your product or service? Hotels.com, a resource for travelers looking for competitive hotel rates, wanted to drive awareness of customer reviews as a useful feature available on their website. The com…
Today, we’d like to announce the launch of Reach and Frequency Reports now available in the Report Center of your AdWords account, along with the Played Spots, Summary, and Spots Scheduled to Air reports. Reach and Frequency reports provide you with in…
Please join us at ad:tech New York on November 4th where Mike Steib, Director of Google TV Ads, will be speaking at the Power Panel: TV 3.0 session. The panel will explore theory and research on how viewers watch television, attitudes towards new forms…
Today, Google has partnered with Harris Corporation to enable media companies to more easily make their inventory available to Google TV Ads advertisers through Harris’ current traffic systems’ inventory tools. Harris Corporation is a worldwide leader …
Today, Google announced a strategic partnership with COREMedia Systems to enable advertisers to manage response and sales data for their Google TV Ads campaigns next to their other media buys and results within CoreDirect. COREMedia Systems is the lead…
This week, we’re introducing new functionality to the traffic estimator, the tool that provides estimated impression counts for each of your target networks/dayparts and programs, based on your budget and CPM bid. This can provide helpful insight when …