Google TV Ads makes it easy for advertisers of all sizes to reach customers watching television. These days, many full-length television programs are also available for Internet users to watch online. These programs may appear in various places, includ…
Are you curious to know exactly how effective your TV ad campaigns are, but have not been tracking your TV campaigns with unique phone numbers or URLs? Worry no more. In addition to the TV Campaigns reports discussed in this post, Google Analytics offe…
This is a big week for the TV Ads team at Google!Not only are the latest 2 NBCU networks, Oxygen and Sci-Fi, going live, but the first of the two Crown Media networks, Hallmark Movie Channel (HMC), will also have inventory generally available across al…
What if you could identify which of your TV ad airings most effectively drove traffic to your website? Now it’s even easier to track the online impact of your TV campaigns. Since we announced the integration of TV campaign data with website metrics in …
We recently launched Audience Search for Google TV Ads, a useful tool to select which networks, dayparts, and programs best reach your desired audience. This week, we are happy to announce the launch of audience data reporting. Now, you can view how …
This week, we’re pleased to announce the addition of national inventory on MSNBC to the Google TV Ads platform. Some of you may already be running ads on MSNBC on the Dish Network inventory available in our system. Now, as a result of our partnersh…
Last week we hosted Video View, Google’s first event designed specifically for the media planning community, in our New York offices. This event brought together over 200 media planners and executives from the agency world to learn more about Google TV…
The Google TV Ads team is hard at work building tools to help you create efficient TV campaigns. A few months ago, we launched new Program Targeting and Demographic Search tools, which enable you to reach the right audience when your message is most re…
Are you a direct response focused advertiser who is challenged to do more with less? Join a discussion hosted by the Google TV Ads team on maximizing your TV advertising investment. Learn how with Google TV Ads you can:Use technology to get better CP…
Last month, we posted about how online retailer ShoppersChoice.com was able to reach new customers using Google TV Ads. Golden Gateway Financial, an online provider of reverse mortgages, also wanted to drive more customers to their website through tel…
This week, we’re thrilled to announce the addition of national inventory on CNBC to the Google TV Ads platform. This is the third network to be added as a result of our partnership with NBC Universal and enables Google TV Ads advertisers to reach ove…
The retail industry is facing new challenges with declines in consumer spending. These changes require a renewed focus on managing your marketing resources effectively – in particular, your media dollars – in order to maximize ROI.Join us at our up…
In October, we launched the Reach and Frequency report, a detailed breakdown of a given TV ad campaign’s reach, delivered at a given frequency of exposure. As a reminder, Reach is defined as the number of unique televisions exposed to the campaign. Fre…
Realty Executives International began advertising on television in 2006, and quickly realized that it needed a more affordable and targeted way to reach viewers on TV. The company provides corporate support and marketing for its real estate franchises …
At Google we’ve never shied away from high-risk, high-reward projects. We believe that making big bets is not only in the best interests of our users and partners, but also important for our long term success. In 2006, we launched Google Audio Ads and…