The Google TV Ads team is pleased to announce an agreement with Broadway Systems, a leading traffic and billing provider for managing television ad inventory. With this agreement, the two companies will integrate systems and enable Broadway Systems’ ca…
We are pleased to announce the launch of national inventory on Outdoor Channel through Google TV Ads. This latest partnership represents the 10th national network available through our system, further expanding the advertising footprint available to ad…
We recently launched an easy-to-use feature that offers our TV advertisers more control over the timing and amount of account payments. It gives credit card and direct debit customers more flexibility by providing them with an option to make an immedia…
We share a lot of success stories where advertisers have used Google TV Ads with great results. But it’s nice when others write about us – here’s a recent article from Inc. Magazine that discusses how Google TV Ads enables small businesses to advertise…
While traditional television viewership is still growing, today’s consumer is spending more and more time online; 50% of Americans report that they view television programming online. Join us at our upcoming webinar where the Google TV Ads team will le…
Google and…the upfront? Last week when hundreds of media executives and advertisers poured into New York City for the broadcast upfront week, Google hosted our own “TV Ads Tune In” event for brand advertisers. Let’s be clear, Google TV Ads is an auc…
Our final installment of the TV Viewership Insights Series looks into viewers’ television consumption behavior and how viewers are loyal to certain networks and specific programming on those networks.Each graph takes a single network over the course of…
Today’s installment of the TV Viewership Insights Series looks under the hood of the Google TV Ads’ measurement system. Every day, Google analyzes anonymized data from millions of set-top boxes tuned to several thousand different ad airings in order to…
In our latest installment of the TV Viewership Insights Series, we look at how every network delivers its audience slightly differently. Even networks with similar audiences can elicit different kinds of viewing behavior from their followers. We looked…
Our TV Viewership Insights Series delves into the learnings Google TV Ads is starting to develop from anonymous data from millions of set-top boxes across the United States. We started the series yesterday with a look at how the tuning metrics we mea…
Today, we’d like to kick off a series of blog posts that dive into the insights Google TV Ads is developing from set-top box data, to deliver better value to our advertisers and more relevant ads to viewers. Our TV Viewership Insights Series begins wi…
Advertising on television with Google TV Ads is easy…all you need is an ad that meets our editorial and technical requirements. You can create your ad in any of several ways, from finding a professional through our Ad Creation Marketplace, to using…
Now, advertisers can target Hallmark Channel’s entire national audience through Google TV Ads. We’re proud to announce the launch of this inventory through our system, allowing advertisers access to family-friendly programs and movies which often ra…
Google TV Ads recently launched an audience data reporting feature which allows advertisers to better understand if their ads reach their desired audience using anonymous set-top box data in combination with anonymized demographic and marketing data fr…
Over the past year, we’ve announced many exciting partnerships with TV inventory providers. Today, we take a closer look into the experience of one Google TV Ads inventory partner, Bloomberg Television. Recently, Trevor Fellows, Head of Advertising Sal…