Brand advertisers are shifting budgets to the programmatic advertising channel to find perfect viewers for their campaigns across the web. But great brands won’t put their ads just anywhere so advanced media buyers like NetSeer come to DoubleClick Ad E…
There has been explosive growth in ad technology over the last 20 years. From each of our perspectives — whether you are an agency, an advertiser, publisher or a technology provider — we can all still see unprecedented opportunities as the digital wo…
Last year at IAB’s Innovation Days, I made a number of predictions, all focused on answering one central question: how can we put the user at the center of all that we do? One year later, I think it’s time for a progress report – to hold ourse…