Posted by Dawn Shaikh, Google Website Optimizer User Research TeamIn the spirit of constant testing and improvement—as we urge you to do—we’re planning some user testing of our own this month. If you have a spare hour, it’d be great to get your par…
Posted by Tom Leung, Website Optimizer TeamPeople start drawing testing cartoons. I was speaking at a conference in Chicago about Website Optimizer and after the talk, one of the people in the audience showed me some cartoons he had doodled during my p…
Posted by Curtis Lee, Website Optimizer TeamWe previously wrote about the variety of free support resources we offer to enable almost anyone to start testing successfully.However, one of the most requested things we hear from you, our beloved users, is…
Posted by Jon Stona, Website Optimizer TeamOne question we get asked often is whether Website Optimizer will work with content-management system (CMS) platforms. The short answer is yes: if you get our JavaScript tags onto your pages, Website Optimizer…
Posted by Tom Leung, Website Optimizer TeamWe spend a lot of time making Google Website Optimizer very flexible so you can do all kinds of neat experiments. You can test multiple pages and goals, and slice and dice a single page’s content to come up wi…
Posted by Tom Leung, Website Optimizer TeamWhen you think about it, websites are like mutual funds. You spend money buying them, and you expect them to bring in as much money as they can each year. But unfortunately, people seem to be more rational whe…
Posted by Tom Leung, Website Optimizer TeamEver since we launched Website Optimizer as an invitation-only beta a year ago, we created a Google Group for our users to exchange advice and discuss how to get the most out of the product. This small group h…
Posted by Tamara MicnerIt’s been an enlightening day at eMetrics San Francisco. Our Multivariate Testing Panel raised key points about the good, the bad and the ugly of website testing, with one we like to stress: before you start testing, get consensu…
Posted by Jon Stona, Website Optimizer Team and Laura Melahn, Google Analytics TeamTrying to optimize a large website for conversion can be a daunting task if you don’t have a plan. The most important pages to test are those that have the biggest impa…
This weekend, we added a search box to the Google Analytics site. We rarely blog site changes, but this small enhancement to the site will help in two important ways to create a better visitor experience. First, it lets you, our visitors, quickly find …
I’m excited to announce that we’ve just launched an updated version of ConversionUniversity.com, now available in all 25 Google Analytics supported languages. From help on optimizing your AdWords ROI to Google Website Optimizer testing strategies, Conv…
Today, we’re adding several updates to Google Analytics including the ability to graph multiple data points at once, ga.js tracking, and six new languages.All accounts have access to a new beta feature that allows you to graph two metrics against each…
We recently announced several new features. Beginning today, all Google Analytics accounts have access to the first of these features to be released: Site Search. It’s currently only available if your language preference is set to English; it will be a…
Today at the eMetrics Summit in Washington, D.C. Brett Crosby announced several Google Analytics features that will be rolled out over the coming weeks. Here’s a rundown.First, you’ll be able to use Google Analytics to track site search activity. Simpl…
We recently introduced a new way of calculating “Average Time on Site” that removed visitors who “bounce” from your website (people who hit one page of your site and then leave). This updated calculation attempted to give you a better idea of how long …