We are intrigued and only vaguely fearful to announce that after just half a day’s tracking the reports from CADIE’s homepage and other web properties suggest rather forcefully that the world is not yet entirely acclimated to her post-Web 2.0 design an…
Beginning today, you may notice a few new features in Motion Charts. But, we’re not going to tell you what they are…yet. First, we’d like to see how many enhancements you can find. If you find a Motion Chart improvement, be sure to add a comment abou…
It’s 10am, you’ve got a fresh cup of coffee, and you’re excited to implement your latest Google Analytics-related idea. Today, you’ll be setting up your ecommerce reporting or perhaps re-examining all of your keywords with the help of Motion Charts. Yo…
One of the things we never get tired of is seeing the variety of ways people use Website Optimizer. Starting next month, we’ll profile actual Website Optimizer experiments so that all of our users can benefit from ideas and insights of the user commun…
Sometimes we get so caught up in the latest and greatest trends in online testing that we forget that some people have heard of testing but haven’t had it explained to them in laymen’s terms. Rodney over at Reachd Blog has a great intro to testing tha…
Most people like the idea of using Website Optimizer without having to allocate budget, negotiate contracts, and figure out user licenses or pricing schemes. You can literally start testing your site the same hour that you decide that it’s something yo…
European Testing Webinar
Those of you in Europe who have been unable to attend previous webinars will be happy to learn that we’ve created a free one for Europe’s time zones. Learn why website optimization is important to your business and get a thorough introduction to Websit…
Decoding Google Analytics
For many kinds of analysis, simply copying and pasting the Google Analytics tracking code into your site is more than enough. But there’s a growing population of Analytics power users who want fine-grained control over their site tracking and who have …
A lot of people ask us similar questions about what Website Optimizer can and can’t do, so we thought we’d share the answers with everyone. If you’ve always wondered, or you’ve forgotten our answer , here’s our own Top Myths List: 1. Does Google Web…
One of Your Biggest Website Optimizer Peeves has been Pruned
As many of you know, Website Optimizer divides your traffic evenly among all of your page variations for the life of your test. This strategy lets us provide more precise estimates about how each variation is performing. It also allows every variation …
SES San Jose is here!
And boy do we love it. The Search Engine Strategies conference is right up our alley. Google will be there in force, sponsoring the show, with a giant booth for AdWords and Google Analytics. Googlers will be headlining or participating in numerous sess…
SES: We’ll Be There
Search Engine Strategies, San Jose is next week, August 18-22. On Tuesday, August 19, Tom Leung and Avinash Kaushik will host the “What’s new with Google Analytics and Website Optimizer” session, and Tom will speak at the “Post-Click Marketing: Convert…
Get Your Free Free Landing Page Check Up
Back-to-school season is coming up, and you know what that means: school supplies and doctor check-ups. Over the next couple of weeks, we’ll be giving free check-ups to a few landing pages. Just e-mail us the URL of your top landing page before August …
The past year has seen a blossoming of great advice and ideas about Website Optimizer and website testing. Advertisers are seeing economic pressure to boost efficiency, testing tools such as ours are more accessible, and more people are focusing on pos…
Lately, we’ve heard more and more people ask us how to use Website Optimizer on a Joomla-powered site. If you’re interested, the folks at Compass Designs have a great step-by-step tutorial on how to patch Joomla to accept Website Optimizer tags. Joomla…