Google Analytics is not simply a product but also a growing ecosystem of developers, tools, users, and partners. Today at the eMetrics Summit in San Jose, Brett Crosby made several announcements that highlight this ecosystem.All Google Analytics custom…
As an enterprise-class web analytics solution, Google Analytics not only provides site owners with information on their website traffic and marketing effectiveness, it also does so with high regard for protecting user data privacy. Over the past year,…
We’re really excited to see how companies can grow their businesses around the Google Analytics API. Today, we’re publishing a case study that illustrates how Shufflepoint, Inc. has used the Google Analytics API to build an innovative product offering …
We occasionally see a particularly inspiring integration with Google Analytics. Our latest source of inspiration comes from a product called Pion Lite by Atomic Labs. Pion Lite collects your traffic data and populates your Google Analytics reports — w…
Analysts often consider an aggregated view of their visitors when assessing reports in Google Analytics. Every visitor is assumed to be of the same type. But, looking at the information in an aggregated form is not nearly as useful as assessing the da…
Since the Google Analytics IQ launch, people from all over the world have taken the online course and test. Web analytics is increasingly important to all kinds of organizations. Online retailers, agencies, large consumer brands and non-profits are jus…
If you’ve passed the Google Analytics Individual Qualification exam, you probably want people to know. One thing you can do is publish a link to your test record. But, you should also make sure that you’re searchable from the Google Testing Center. Her…
How would you like to have 24-hour a day access to a dedicated assistant who is focused exclusively on your site’s analytics? Your assistant would be so diligent and detailed that they wouldn’t miss a thing. Sound too good to be true? We’re giving you …
If you manage many Google Analytics profiles, it can be difficult to stay on top of all your top line metrics across accounts -until now. Trakkboard is a free, easy to use desktop application that allows analysts to create dashboards that pull data acr…
This is our second video in our recent initiative to ask you to share your most burning questions via Google Moderator (link: Google Analytics Google Moderator site).This week, Avinash brings his cast (leaving only one good analysis ninja arm) and we s…
Since we launched the Google Analytics Individual Qualification (IQ) program, many of you have asked for a way to prove to others that you have passed the Google Analytics IQ test and are therefore Google Analytics qualified. We’re pleased to announce …
We are excited to be releasing new features — features that have been prioritized based on feedback from you.Event TrackingGet Excited! Event Tracking, our number-one feature request, is available through the API. You can use event tracking to measur…
If you’re tracking events on your site, you can now define advanced segments to isolate event related visits. So, for example, you can now see how visits with events compared to visits overall.To do this, you’d define an advanced segment that only incl…
A couple of months ago, we published a post on making your site a closer. But, before your website can close a sale, it has to get the visitor’s attention. Presenting your visitor with a landing page that’s relevant to what she’s looking for is the bes…
If you use AdWords, you’re probably familiar with the AdWords reports in the Google Analytics Traffic Sources section. Using these reports, you can compare AdWords campaigns and ad groups against each other and track individual keyword performance. Bu…