Today, we updated the Google Analytics IQ course, available at google.com/analytics/iq, to reflect the new version of Google Analytics. An updated exam will appear during the first week of January. If you’re already in the middle of studying and pla…
The majority of search referrals to the Google Store come from brand related searches — searches that include brand references like “google store”, “android t-shirt”, or “youtube jacket”. But, as I dug into the data, I was surprised to fin…
In Part 2, we saw that a store owner gained an unexpected lift in search traffic to his website after running a promotion on a referring site. The questions we left until this week to answer are these: How many extra searches resulted from the promotio…
Last week, we saw how a website owner removed traffic from his latest promotion to study the effects of that promotion on his data. The blue line represents all visits over a 2-week period. The spike in the middle is due to a 50%-off referral-based pro…
I have a friend who owns a store in my neighborhood. He decided to run a 50%-off special on a site that specializes in one-day promotions to its members. His goal was to get wider exposure for his store and gain some new customers. If you look at the g…
Last week’s back-to-basics post illustrated the dramatic growth in mobile with an example from googlestore.com. This week, let’s look at how to create a mobile trend graph from your own data.You’ll start by creating an advanced segment. Go to you…
More and more people are surfing the Internet from their phones these days. Take a look at the following graph. It shows the number of monthly visits to googlestore.com from Android, iPhone, and BlackBerry devices over the past 2 years. There were 277 …
Did you know that there’s a quick way to create advanced segments from automatic alerts? This is one of those “I can’t believe how powerful this is and yet so easy to do” features. Let me illustrate with an example from the Google Store site. A…
If you’ve ever wondered how to make sense of the long lists of keywords that appear in your reports, this week’s tip is for you. Look at the bottom of most tables in Google Analytics and you’ll see an Advanced Filter option. With this option, you…
Starting today, we’re reinstating the Back To Basics series. Each Wednesday, we’ll share a Google Analytics tip, usually something that you can try right away with your own data to gain new insights. This week, we’ll illustrate a quick way to see…
Do you like Web Analytics? Do you want to stay up to date on the latest developments in the industry? Recently, a few Web Analytics “geeks” decided to start an audio podcast to interview key people/vendors in the Web Analytics space. The podcast als…
Many website owners use Google Analytics and other web analytics tools to make business-critical decisions about how to improve their websites by understanding how users engage with their webpages. We’ve worked hard to make Google Analytics both a ro…
We’re happy to announce that the asynchronous tracking tag, which came out of beta last week, is now available in your admin interface when you set up a new profile. This makes it easy for everyone to start off tracking new sites with this very fast,…
Google Analytics helps marketers measure the performance of their ad campaigns. By linking Google Analytics and AdWords accounts, advertisers get a detailed picture of the performance of their ad creatives and keywords. Manually optimizing campaigns wo…
It’s only been a year since we launched the Google Analytics Data Export API and developer programs. To celebrate we are highlighting some of the exciting solutions that extend Google Analytics in our new Google Analytics Application Gallery!Here are…