- Part 11

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Google Analytics Conference in Stockholm, Sweden

Apr 19, 2013

Join the Google Analytics Certified Partners for Google Analytics Conference Nordic in Sweden.

The event takes place on May 23rd in Stockholm. You can expect to hear expert tips on how to get maximum value out of Google Analytics, and learn from other organizations, such as VisitSweden and Resurs Bank, using the tool.

Started in Stockholm 2011, based on an initiative by Outfox who gathered the other Google Analytics Certified Partners, the conference sold out the first two years. Now that the conference is returning for the third consecutive year, it will be visited by Paul Muret, Google Analytics Engineering Director and founder and CEO of Urchin Software acquired by Google in 2005. Urchin technology became what you know as Google Analytics today. Paul will hold the keynote presentation.

Learn about Universal Analytics, Google Tag Manager, Attribution Modeling, Cost Data Upload, Data Visualization, and much more.

Erik Modig from Stockholm School of Economics will also share his insights into human behavior and modern advertising strategy and you’ll also meet Mike Kwong, a software engineer working on Google Analytics backend.

Our Stockholm conference includes:

• Clinics/huddles led by top Google Analytics experts

• Case studies from businesses and other organizations

• A live demo of how to add new sources of data to Google Analytics

• Opportunities to interact with peers and experts

• A more creative venue, The Rival movie theatre

• Fun and games during breaks

• …much more!

To join us in Stockholm on May 23rd, visit the conference site and secure your ticket before it’s sold out again.

Readers of this blog get the price of 2490 SEK if signing up before May 15th, and by entering the discount code “VIP Google” as a note before submitting the form.

If you want to be the first to know about other upcoming analytics events in Sweden, follow Outfox on Google+.

Posted by Lars Johansson, Google Analytics Certified Partner

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Universal Analytics Business Applications

Apr 18, 2013

The following is a guest post by the Analytics Team at Loves Data, a Google Analytics Certified Partner.

Universal Analytics introduces a new set of Google Analytics features allowing businesses to gain a deeper and more strategic understanding of what’s capturing the attention of customers as they move from online to offline. So how can Universal Analytics help businesses turn customer data into sales? We at Loves Data designed a simple experiment to find out.

Who drinks coffee? Who drinks tea? How much? How often? When? The answer to these questions reveal the role our espresso coffee machine and tea kettle play in productivity – and any need to order more tea or coffee! Take a look at our video to see what we learned.

Our experiment at Loves Data also measured how often and how much time team members spent standing in front of a display screen in the office viewing our website analytics.

Montage: Loves Data’s Universal Analytics office experiment will benefit businesses:

Experiment creates a new path to customers

Our team designed an experiment to dive into Universal Analytics by creating interactive scenarios inside our office. We integrated sensors and RFID readers to capture data about coffee and tea making behaviour in our office. We also measured each time the fridge was opened, when one of our team updated a support ticket, client hours were logged, code was committed, administrative tasks, and viewing of our Google Analytics dashboard display.

New Business Opportunities

Measuring users across platforms opens up new business opportunities. The RFID keys we’ve used in our experiments can be used to measure loyalty card usage. We can use Universal Analytics to enable retailers with bricks and mortar stores to measure customer behaviour and to improve and integrate online and offline sales and marketing.

Here are a few Universal Analytics opportunities we have identified at Loves Data for our clients:

Integrated measurement and analysis of in-store POS systems along with desktop and mobile e-commerce platforms
Measuring offline macro and micro conversions through physical buttons or integration with CRMs
Measuring physical interaction for example at display booths at conventions or artworks at major exhibitions through to online engagement on associated websites

Our office experiment provided ourselves and our clients with a range of valuable insights and showed that with Universal Analytics we can measure just about anything!

Posted by the Analytics Team at Loves Data, a Google Analytics Certified Partner. Learn more about Loves Data on their website, Google+ or check out their digital analytics and online marketing blog.

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Analytics Pros Best Practices Conference: May 2, San Francisco

Apr 8, 2013

The following is a guest post contributed by Caleb Whitmore, founder of Analytics Pros and the BEST Practices Conference, Google Analytics enthusiast, and aspiring mountaineer.

Join us on May 2nd in San Francisco to learn about the best practices for Google Analytics. At this interactive conference you will be engaged, learn strategy for Google Analytics and be trained in using and optimizing the tool.

We think about our conference like this:

Looks like useful fun, right? We promise it will be well worth your time.

A side note, just in case you were wondering: my prior conference, GAUGE (now “retired”) was an initiative to bring together users across the Google Analytics community to learn from each other. The BEST Practices conference series builds on this legacy and delivers hands on tutorials and interactive sessions.

Look forward to hear from thought leaders in the Google Analytics space, including Google’s Jesse Nichols, Andrew Wales and Ian Myszenski. We are excited to have Dan Siroker from Optimizely and I will weigh in with my latest finds and processes as well. We will talk and work with you on Universal Analytics, Multi-Channel Funnels, Attribution Modeling and more tips and tricks that we apply to our use of GA.

Our San Francisco conference includes:

An after-party event hosted by the Google Analytics Premium team at the San Francisco Google office
Hands-on sessions and workshops led by top GA experts
Interactive “Table Topics” lunch session, including teaching and roundtable discussion on Universal Analytics, Google Tag Manager, Mobile Strategy and more
Opportunities to interact with digital analytics peers and experts
Insights into the Google Analytics strategies of leading companies
An amazing conference venue that allows for big-picture thinking, the Jewish Contemporary Museum

Join us in San Francisco on May 2nd for our Spring event. Use discount code BESTAnalyticsBlog for a 20% discount off the Conference Pass. We also offer a 50% discount for government, non-profit employees and full-time students.

And don’t forget to check out other BEST Practices conferences as we storm the country. We’re headed to Boston on October 3rd and back to the Pacific Northwest in Seattle on November 14th – don’t miss out!

To keep up to date on what’s coming, follow our team at @analyticspros and @BEST_con to hear about the latest speakers, locations and events. As a bonus, this video should provide a good introduction to our event if you’ve never been to one in the past:

We hope to see you in San Francisco this Spring. Happy analyzing!

Posted by Caleb Whitmore, Google Analytics Certified Partner

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Updating Export And Send Features To Support Your Legacy Technology

Apr 1, 2013

We believe you should be able to access your Google Analytics data from wherever, whenever. And while yes, it’s pretty convenient to be able to export data to Google Spreadsheets or send a report to an email recipient with a few simple clicks, we recognize there are other ways people like to be able to share their data as well. That’s why we’ve re-imagined our Export and ‘Send To’ options to give you even more options and support some of our favorite legacy technology.

Over the next few weeks, we’ll be rolling out a new set of old school export and send-to options that aren’t just useful, they’re fun. So flex those creative muscles and think of all the ways you might use these to do your job better:

Updated export options – moving beyond web:

CDROM: not only can you soon export to CDROM, we’ll automatically label the CDs for you to avoid the dreaded stack of unlabeled CDs that plagued users in the past. Bonus: insert your CDs into your car CD or portable CD player and we’ll play either upbeat or melancholy sounds, depending on if your reports are trending the right direction.

3.5 Floppy: have you ever wanted to access your reports on your old IIGS, 486 or similar? Yes it takes us back to those joyful memories of coding forever, hitting execute and watching with glee as it drew a blue star in 30 seconds. Take your data easily to them (or share with a friend) via a colorful 3.5 floppy. Now you can work on reports while you also play classics like The Oregon Trail or Odell Lake.

Sticky note: ever just wanted to share one quick dashboard with your boss that shows how your conversions are trending “up and to the right,” but you just can’t get them to read your email? We hear you. Export just one graph to a bright fluorescent sticky note and put it right on their desk where they can’t ignore it. You’ll soon be the most talked about marketer at the water cooler.

Papyrus: papyrus, the thick paper-like material produced from the pith of the papyrus plant is back. First manufactured in Egypt as far back as the third millennium BC, it is actually still used by communities living in the vicinity of swamps. We’ve heard the requests loud and clear: papyrus report exports would be an exciting option that would provide a “wow” factor at your next presentation and make your data more tangible. Just be sure you keep them in a dry climate where it is most stable. Next time your HIPPO questions the data break out the Papyrus and Abacus and prove them wrong!

Updated ‘send to’ section – beyond email:

Fax Machine: have a client or executive who prefers to receive faxes? No problem. You can now export reports, in full color, directly to the fax machine of your choice along with a branded cover page.

Electronic Telegraph: have a friend still obsessed with 1800’s business culture? Put on a monocle, your classiest suit and get ready to send a telegraph with an encoded message of the data of your choosing. For those super important “your eyes only” reports we also support encrypted morse code options as well. Note, the cost of sending 10 words (approximately 45 characters) is $1.55 (per the going rate of the 1850’s) so choose the data you send wisely.

Carrier Pigeon: pigeons aren’t just used to sort our web index any longer. We’ve trained a select set of our trusty PigeonRank™ pigeons to fly your reports to their intended recipient. Note there is a weight limit associated with this option, so only choose rows 1-25 of data are selected at most or your pigeons may not be able to take off.

Telegram Messenger: sometimes, it’s necessary to send a physical person to deliver your reports. The send via telegram option will dispatch a telegram messenger on a Google bike to share a physical printout of the reports of your choosing. A future iteration of this option will include telegram messengers dressed up as characters who can deliver “hug-o-gram” reports to cheer people up.

We hope you enjoy these new options and share your data in even more places!

Posted by the Google Analytics team

…and yes, this is our April Fools’ Day joke.

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Google Data

About: Adam Singer

Profile:

Website

Contact:

Posts by Adam Singer

Google Analytics Conference in Stockholm, Sweden

Universal Analytics Business Applications

Analytics Pros Best Practices Conference: May 2, San Francisco

Updating Export And Send Features To Support Your Legacy Technology

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