Last week at my birthday dinner at an excellent Chicago Korean restaurant (San Goo Gab San), a friend mentioned that ethnic food, especially the cuisines of Asia and Africa, has become increasingly accessible and popular in the Chicago area since he fi…
Not sure how to most effectively leverage and measure your mobile marketing campaigns? Well, you’re not alone. While mobile is an incredible new way to distribute content and reach customers on the go, it also presents a unique challenge when it come…
Rich Media Display Ads Across Screens = Better TogetherWe partnered with Nielsen to measure the incremental impact of multi-screen advertising. In a study conducted at CBS’s Television City media lab run by Nielsen, study participants were asked to v…
Do you ever feel like you don’t know how to most effectively leverage your mobile marketing campaigns? While mobile is an incredible new way to distribute content and reach customers, it also presents a unique challenge when it comes to measuring the…
Last week, we shared examples of how direct response marketers are driving strong results with display advertising. But you’ve heard it before — beyond driving immediate clicks and conversions, display builds brands. And as digital budgets accel…
A great guest piece from Dan Schock, Google Retail Team DirectorSearch as a means of driving sales has evolved in the past few years. As recently as three years ago, most retailers and brands still viewed their “Internet” plan as a means of driving…
WHAT’S HOT 1. Patrick Pichette (Google CFO) in McKinsey Quarterly: Check out McKinsey’s wonderful interview with our laid-back Canadian CFO.
2. Google to acquire Motorola Mobility: Since its launch in November 2007, Android has no…
Do you ever feel like you don’t know how to most effectively leverage your mobile marketing campaigns? While mobile is an incredible new way to distribute content and reach customers, it also presents a unique challenge when it comes to measuring th…
Your customers are on mobile; as a marketer, you need to be on mobile, too.
So, you may be asking, what are the two things that a CPG marketer should do to take advantage of the opportunities presented by the growth of mobile? Here are our recommenda…
Today’s post is a guest post by Lizzy Van Alstine, Research Evangelist on Google’s Quant Management Team
Advertisers often wonder whether search ads cannibalize their organic traffic. If search ads were paused, would clicks on organic res…
Here are the top highlights from this week’s Google CPG industry newsletter. Happy Reading!WHAT’S HOT 1. Think Quarterly: At Google, we aim to help people and organizations navigate a world gone digital. That’s why we created Think Quarterly….
At Google, we aim to help people and organizations navigate a world gone digital. That’s why we created Think Quarterly. We don’t want to review what’s happened; we want to prepare you for what happens next. For each issue, we tap our homegrown vi…
Post by Grace Dolan, Google Mobile AdsDuring the summer months, more users turn to mobile devices to shop. Summer is also when the Back to School shopping season begins. This is a perfect opportunity for marketers, especially in retail, consumer electr…
Today’s post is a guest post from Jieun Baek on the Google Retail TeamThe trends for ‘back-to-school’ queries over the past four years illuminate more than when queries start and peak. These searches have been analyzed and grouped within categories…
WHAT’S HOT1. Google+: Sharing is a huge part of the web, a part that we think could be a lot simpler. That’s why we’ve been working on adding a few new things to Google: to make connecting with people on the web more like connecting with them i…