Today’s video features Ford’s Director of Marketing Communications Matt Van Dyke. He spoke to our 200+ attendees at Think Branding NYC about Ford’s social media strategy, with a focus on Ford’s use of Google+. In this episode, Matt discusses the impo…
Over the past four days, we’ve featured a consultant, two Googlers, and an entrepreneur in our CPG Thought Leader Video Series. Today’s thoughts come from a leader in the agency world, Ritu Trivedi, Managing Partner at Mindshare. She discusses today’…
In today’s video, we hear from Ryan Charles, the founder and CEO of Consmr. Consmr is a ratings and reviews site for products in the food, home, and personal care spaces. The site’s mission is to ensure that consumers make informed decisions about ev…
In today’s episode of the CPG Thought Leader Video Series, Karen Sauder, Industry Director, Food, Beverage and Restaurants at Google, discusses the excitement of brand marketing today and the new brand storytelling opportunities that digital offers.
In episode 2 of the CPG Thought Leader Video Series, Karim Temsamani, VP of Global Mobile at Google, talks about the growth of the mobile industry overall and consumers’ pattern of shifting access from desktop to the cloud.
Today we’re launching a new video series on the Google CPG Blog. Every day for the next week, we’ll post a video of an industry thought leader sharing advice with CPG companies about how to improve their digital marketing. All of the speakers featured…
Are you marketing a CPG brand next year? Will TV be part of your strategy…or at least, do you hope it will be?Let’s make 2012 the year we learn more from our TV campaigns.The Google TV Ads team would like to invite you to a webinar on Wednesday, N…
As you may already know, last Monday we announced Google+ Pages for businesses, a collection of tools and products to help clients get closer to customers. We’re offering two awesome opportunities for you to learn more about getting your business on …
Keep it QuickSimplify NavigationBe Thumb FriendlyDesign for VisibilityMake it AccessibleMake it Easy to ConvertMake it LocalMake it SeamlessUse Mobile Site RedirectsLearn, Listen & Iterate
Quick pop quiz:Based on search history, consumer demand for pretzels peaks in what month of the year?How much (in $) does search add to the world’s GDP?In 2011, what percent of people dreamed and brainstormed about their next vacation?What percent of…
Missed the Think Mobile webinar on Nov. 2nd? The recording is now available on the Google Business Channel on YouTube: In this video, Avinash Kaushik shares some best practices mobile marketing …
Not sure how to most effectively leverage and measure your mobile marketing campaigns? Well, you’re not alone. While mobile is an incredible new way to distribute content and reach customers on the go, it also presents a unique challenge when it come…
Have you marked your calendar with key shopping dates for 2011? Do you know how consumers plan to shop this holidays? Join us for our Think Holiday webinar and you’ll find out the answers to these questions and much more. Register here for the Nov 3 …
ComScore, Inc., a leader in measuring the digital world, and dunnhumbyUSA, a global leader in building brand value for consumer goods and retail companies, today released results of multiple studies measuring the offline sales impact of online display …
Congrats to AdWeek’s newest brand genius Lorraine Twohill.From the article: Let other marketing executives worry about how consumers perceive their brands. For Google’s Lorraine Twohill, it’s about inviting users to help create hers.“We’re the …