May 22nd, 2013 | by Becky C. | published in Uncategorized
NOTE: On Tuesday, June 4th we’ll host our annual digital leadership summit, thinkDoubleClick, with provocative conversations about the future of digital marketing and media, and you’re invited to join via live stream by registering here!
Imagine: you’ve built a beautiful digital marketing campaign and it’s finally live. You get your reports back with a list of data points and while the numbers seem good, it’s pretty hard to understand them without any reference points. That’s the crutch: data doesn’t take on meaning when it’s just floating around in the ether; you need to build context around your data and anchor it to other relevant data points to better understand what your own numbers mean.
Industry benchmarks — reference points aggregated from ad campaigns across the industry — give you these comparisons. And today, for the first time, we’re launching the DoubleClick Display Benchmarks Tool, an easy-to-use webpage that lets you pull benchmarks to help you make better decisions about your campaigns.
Whether you’re after comparisons by country, industry vertical, ad size or ad format, our tool offers up-to-date benchmarks across 10 key display metrics, such as interaction rate and time, expansion rate and video completions. Here’s a quick demo of how to pull the benchmarks.
We’ve been playing around with the tool and identified some interesting trends around user engagement in our industry. Here’s a bit of what we’ve seen:
Trend #1: User choice leads to more engagement: People want to choose how and when they consume content online. We’re starting to see new ad formats, such as the TrueView and Engagement formats, that let people choose whether to watch or skip an ad. Our benchmark data shows that people are increasingly choosing to interact with these ads. Video completion rates are the highest we’ve ever seen, with people completing 60% of the videos that they watch.
Trend #2: Richer ads lead to more engagement: Longer interaction also stems from more beautiful and compelling ads, which advertisers are increasingly incorporating in their campaigns. Interactive video ads, such as this one from Cadillac, allow advertisers to layer information about their brands on top of their video commercials. Dual-channel ads, such as this Skyfall ad, let viewers turn their mobile phones and tablets into controllers that dictate what happens within the content on their desktop. These ads represent the new creative formats that are closing the gap between advertising and awesome content. And we’re seeing the results: since last summer, people are interacting with rich media ads ~50-60% more frequently and spending ~20% more time interacting.
Trend #3: Optimize your campaigns for engagement: Advertisers used to rely solely on click-through rates and reach/frequency reports to measure their campaigns. Now, these new rich media formats provide a better set of metrics, which help advertisers understand what’s best for users and optimize their campaigns. For example, from the benchmarks tool we’ve learned that interaction rates correlate strongly with larger ad area – the bigger the ad, the more frequently people will interact with it. Similarly, we’ve learned that rich media expanding formats are better for getting people to interact frequently, while in-page formats are better for getting people to interact for longer amounts of time. These types of insights are instrumental in making improvements to an advertiser’s campaign.
These findings confirm what we’ve heard from our partners — as ads become more engaging and relevant to users, their performance improves. If you’re still hungry for more data, don’t worry — next Tuesday, we’ll be kicking off a “Data Insights Blog Series,” where we’ll deep-dive into one trend a week and explain how the insights apply to your campaigns.
As you check out the tool for yourself, let us know if you find any nuggets you think we’ve missed. We just might feature your insight in one of our blog posts.
Posted by Becky Chappell, Product Marketing, DoubleClick
May 21st, 2013 | by Google Students | published in Uncategorized
(cross-posted from the Official Google Blog)
Dr. Anita Borg revolutionized the way we think about technology and worked to dismantle the barriers that keep women and minorities from entering the computing and technology fields. In her lifetime, Anita founded the Institute for Women and Technology (now The Anita Borg Institute for Women and Technology), began an online community called Systers for technical women, and co-founded the Grace Hopper Celebration of Women in Computing. We’re proud to honor her memory through the Google Anita Borg Memorial Scholarship, established in 2004.
Today we’d like to recognize and congratulate the 30 Google Anita Borg Memorial scholars and the 30 Google Anita Borg Memorial finalists for 2013. The scholars, who attend universities in the United States and Canada, will join the annual Google Scholars’ Retreat this summer in New York City, where they will have the opportunity to attend tech talks on Google products, network with other scholars and Googlers, participate in developmental activities and sessions, and attend social activities. This year, the scholars will also have the opportunity to participate in a scholars’ edition of 24HoursOfGood, a hackathon in partnership with local non-profit organizations who work on education and STEM initiatives to make progress against a technical problem that is critical to their organization’s success.
Find out more (PDF) about our winners, including the institutions they attend. Soon we’ll select the Anita Borg scholars from our programs around the world. For more information on all our scholarships, visit the Google Scholarships site.
Posted by Azusa Liu, Student Development Programs Specialist
May 21st, 2013 | by Katie Miller | published in Uncategorized
On June 11th, Google Shopping will complete the transition to a commercial model in the United Kingdom, Germany, France, Japan, Italy, Spain, the Netherlands, Brazil, Australia, Switzerland and the Czech Republic. When the transition is complete, free product listings will no longer appear on Google Shopping. We believe this new model, built on Product Listing Ads, will help retailers of all sizes
connect the right products with customers around the world, increase
clicks to their sites, and
convert more shoppers into buyers.
Onward and upward
We’ve been pleased with the rapid adoption of Google Shopping by the global retail community. Over 1 billion products are now being promoted globally on Google Shopping, largely driven by a 300% year-on-year growth in participating sellers (including many aggregators and marketplaces). And we’ve seen 20% growth in traffic to retailers over the past year.
Global merchant success stories
We’ve heard from a variety of retailers around the world who have embraced Google Shopping and are seeing great results. Check out the highlights below:
|
France
|
eSearchVision helped Vertbaudet, a retailer specializing in children’s apparel and decor, launch a Product Listing Ads campaign that accounted for 7% of sales from their website in the Autumn-Winter 2012 season.
|
| Japan |
Enigmo runs a social shopping site offering domestic customers brand items from sellers outside of Japan. After they optimized their data on Google Shopping and created a Product Listing Ads campaign, Enigmo succeeded in increasing the number of new customer sign-ups. |
| Netherlands |
TuinFlora.com is a family-owned business that exports flower bulbs, seeds and plants across Europe and the US. They promoted their products on Google Shopping for their top export markets and saw their conversion rates increase by 20%. |
| United Kingdom |
Forward3D helped New Look, a leading fashion retailer for men, women and teens in the UK, experiment with Product Listing Ads to increase reach and improve engagement beyond standard text ads. They used Merchant Center labels to categorize the catalogue by price bracket, balancing CPAs and ROI more effectively. As a result, New Look saw a 24% increase in revenue week over week, 68% overall revenue growth and 40% improved ROI.
Equimedia helped WHSmith.co.uk, a retailer of books, stationery, and more, promote their products on Google Shopping. Product Listing Ads represent 6% of total PPC spend but generate 10% of the revenue, producing a total ROI that is 59% better than standard text ads.
|
| Germany |
Hurra.com helped bonprix, a leading fashion retailer, complement standard text ads with Product Listing Ads, achieving a 50% higher click-through-rate and 30% higher conversion rate at the same cost-per-click. |
Make the most of Google Shopping
Whether you’re just getting started with Product Listing Ads or are looking for more advanced optimization strategies, we’ve compiled our top recommendations to succeed with Google Shopping below. Read on for these quick tips and sign up for one of our upcoming Hangouts on Air in your country to learn how you can prepare for the global commercial transition.
If you’re new to Product Listing Ads
-
Get started with Merchant Center, the place to upload your product data to Google
- Once your products are in Merchant Center, create a Product Listing Ads campaign to promote your products on Google Shopping
If you’re already using Product Listing Ads
- Use the All Products target to quickly promote your entire inventory
- Take advantage of automatic bidding for Product Listing Ads, which saves you time and resources by enabling Google to automatically adjust your CPC bids to optimize traffic
- Provide high quality data and follow our updated product feed specifications
- Promote products across devices by ensuring all of your Product Listing Ads campaigns are upgraded to enhanced campaigns
For agencies
- Join Google Engage to get the latest agency news, trainings and support from the Google Shopping team
Need additional assistance? We’re happy to help. Feel free to visit our Help Center or call one of our Shopping specialists in your country below:
- Australia – 1800 087 124
- Brazil – 0800 727 8947
- Czech Republic – 800 500 353
- France – 805 540 727
- Germany – 0800 5894933
- Italy – 800930819
- Japan – 0120-984-684
- Netherlands – 0800 2500026
- Spain – 900 814 539
- Switzerland – 0800 002539
- United Kingdom – 0800 169 0711
Posted by: Sameer Samat, Vice President of Product Management, Google Shopping
May 21st, 2013 | by Jane Smith | published in Uncategorized
Posted by Mike Salguero, CEO and Co-Founder of CustomMade
Editor’s note: Today’s guest blogger is Mike Salguero, CEO and Co-Founder of CustomMade, an online platform for buying custom goods from local Makers. See what other organizations that have gone Google have to say.
CustomMade is built on quality craftsmanship. We’re an online marketplace that matches our customers with a network of nearly 11,000 of the world’s best craftspeople – we call them Makers – to give them access to high-quality, custom-made goods. My co-founder, Seth Rosen, and I started CustomMade because we love working directly with Makers to build things that matter to people. We’ve been able to make it successful because we have tools that let us maintain the high metabolism that small companies require.
We started in 2009 as a two-person company working out of my one-bedroom apartment, and by being nimble and operating quickly, we’ve grown to 45 full-time employees working out of our headquarters in Cambridge, Massachusetts. Google Apps for Business is the agility engine that helped us get there. It’s been the backbone of our communication and collaboration, letting us focus on getting work done rather than how we get it done – a crucial distinction for a small business.
Google Apps helps us smooth out the rough edges of running a small business, like onboarding employees. Teaching new hires about the business and culture is inherently difficult, but since most of our hires use Gmail on a daily basis, we don’t have to spend as much time teaching them how to use our technology. By giving them the tools they’re already familiar with, they’re able to adapt quickly and jump right into their jobs without worrying about how to set up a meeting with Calendar or share a Doc with their teammates.
With thousands of Makers selling tens of thousands of different products, we’re a very numbers-focused company. Google Apps makes tracking goals across all of our teams incredibly simple. Our sales, concierge, and product teams all work towards weekly goals, such as site traffic and requests for custom items, which they update constantly in a shared Google Sheet. This gives me visibility into each team’s performance and metrics, and I know the data I’m looking at is always up-to-date. We also use Docs and Sheets for operational tasks, like storing creative briefs and tracking licenses, contractors, addresses and funnel conversions.
Google+ Hangouts are our secret productivity weapon. We work with 15 freelancers and consultants, including 10 in India, one in the UK and the rest across the US. Hangouts make it feel like they’re right here in the office with us. Our team hosts five to 10 Hangouts each day – they’ve become an integral part of our day-to-day routine.
Moving fast and staying nimble is essential to CustomMade’s success, and Google Apps keeps us on our toes and forging ahead. Instead of spending time worrying about IT problems or outdated Excel worksheets, we focus on connecting Makers like Marv Beloff with bow tie enthusiasts and helping bring dreams of custom wood tables to life.
Congratulations to the 2013 Google Anita Borg Memorial Scholars
May 21st, 2013 | by Emily Wood | published in Uncategorized
Dr. Anita Borg revolutionized the way we think about technology and worked to dismantle the barriers that keep women and minorities from entering the computing and technology fields. In her lifetime, Anita founded the Institute for Women and Technology (now The Anita Borg Institute for Women and Technology), began an online community called Systers for technical women, and co-founded the Grace Hopper Celebration of Women in Computing. We’re proud to honor her memory through the Google Anita Borg Memorial Scholarship, established in 2004.
Today we’d like to recognize and congratulate the 30 Google Anita Borg Memorial scholars and the 30 Google Anita Borg Memorial finalists for 2013. The scholars, who attend universities in the United States and Canada, will join the annual Google Scholars’ Retreat this summer in New York City, where they will have the opportunity to attend tech talks on Google products, network with other scholars and Googlers, participate in developmental activities and sessions, and attend social activities. This year, the scholars will also have the opportunity to participate in a scholars’ edition of 24HoursOfGood, a hackathon in partnership with local non-profit organizations who work on education and STEM initiatives to make progress against a technical problem that is critical to their organization’s success.
Find out more (PDF) about our winners, including the institutions they attend. Soon we’ll select the Anita Borg scholars from our programs around the world. For more information on all our scholarships, visit the Google Scholarships site.
Posted by Azusa Liu, Student Development Programs Specialist
Explore the Future of Digital Marketing with Google and Industry Executives on June 4th
May 21st, 2013 | by Adam Singer | published in Uncategorized
A version of the following post originally appeared on the DoubleClick Advertiser Blog.
On Tuesday, June 4th we’ll host our annual digital leadership summit, thinkDoubleClick, with provocative conversations about the future of digital marketing and media, and you’re invited to join via live stream by registering here!
Hear executives from advertising, agencies and publishers discuss some of the big questions in digital such as:
- How do creatives leverage, but not be overwhelmed by, technology to deliver next-generation consumer experiences?
- What unique experiences are publishers developing that add value to consumers and advertisers alike?
- How do CMOs best use social with other marketing channels to build strong brands?
The full agenda for the thinkDoubleClick event is listed below. You can join in the conversation on June 4 by using the #thinkDCLK hash and commenting during the live stream at www.youtube.com/doubleclick.
Register
here for the thinkDoubleClick summit
Event Date: June 4, 2013
|
9:00 – 9:30 am
|
Connecting Digital, Accelerating Growth
Neal Mohan, VP Display Advertising, Google
|
|
9:30 – 10:00 am
|
The Coca-Cola Company’s Liquid & Linked Marketing:
How a 127-year-old company is pivoting for success in a real-time, socially-connected world
The Coca-Cola Company sells over 500 brands in 207 countries, with over 700,000 System associates and 1.8B+ servings of their beverages everyday. Hear insights and lessons learned on how the world’s most valuable brand is remaining relevant by becoming more connected, transparent and nimble in real-time.
Wendy Clark, Senior Vice President, Integrated Marketing Communications and Capabilities, Coca-Cola
|
|
10:00 – 10:35 am
|
Advertisers Must be Inventors
This year, Volkswagen and Deutsch LA partnered with Google to work on a briefto re-imagine how to build a stronger, bigger community around its brand. In today’s connected world, telling stories alone isn’t enough; we need to create tangible value and utility to bring the brand’s promise to life. In this session the creative team from Deutsch LA will be talking about the process for developing more rewarding and shareable experience.
Winston Binch, Partner/Chief, Digital Creative Officer, Deutsch LA
David Kim, Group Creative Director, Deutsch LA
|
|
10:35 – 11:15 am
|
Time to Rethink the Marketing Mix?
Emerging trends in digital marketing — including new ad formats, the rise of social media, and proliferation of channels — are creating new challenges and opportunities for brand marketers. What are the key trends marketers should be concerned about — and how should they respond? AdAge deputy editor Michael Learmonth poses the hard questions in an executive dialogue on what’s next for
brand marketing.
Fireside chat with:
Michael Learmonth, Deputy Managing Editor, Advertising Age
Lorraine Twohill, VP, Global Marketing, Google
Jonathan Nelson, CEO, Omnicom Digital
|
|
11:15 am –
12: 15 pm
|
New and Native: Extending the Conversation
Technology has had a profound impact on the media industry. This disruption, though, has brought along significant opportunities for creative publishers to thrive. In this session we’re bringing in three executives to show how they’ve leveraged the digital revolution to deliver more engaging content and differentiated solutions to advertisers.
Randall Rothenberg, President & CEO, Interactive Advertising Bureau (provocateur)
Jim Lanzone, President, CBS Interactive
Peter Horan, President & Chief Operating Officer, Answers
Meredith Kopit Levien, Group Publisher & Chief Revenue Officer, Forbes Media
|
We look forward to seeing you on June 4th at thinkDoubleClick.
Posted by the DoubleClick team
May 21st, 2013 | by Yamini Gupta | published in Uncategorized
On Tuesday, June 4th we’ll host our annual digital leadership summit, thinkDoubleClick, with provocative conversations about the future of digital marketing and media, and you’re invited to join via live stream by registering here!
Hear executives from advertising, agencies and publishers discuss some of the big questions in digital such as:
- How do creatives leverage, but not be overwhelmed by, technology to deliver next-generation consumer experiences?
- What unique experiences are publishers developing that add value to consumers and advertisers alike?
- How do CMOs best use social with other marketing channels to build strong brands?
The full agenda for the thinkDoubleClick event is listed below. You can join in the conversation on June 4 by using the #thinkDCLK hash and commenting during the live stream at www.youtube.com/doubleclick.
Register here for the thinkDoubleClick summit.
June 4, 2013, 9 am – 12:15 PDT
| 9:00 – 9:30 am |
Connecting Digital, Accelerating Growth
Neal Mohan, VP Display Advertising, Google
|
| 9:30 – 10:00 am |
The Coca-Cola Company’s Liquid & Linked Marketing: How a 127-year-old company is pivoting for success in a real-time, socially-connected world
The Coca-Cola Company sells over 500 brands in 207 countries, with over 700,000 System associates and 1.8B+ servings of their beverages everyday. Hear insights and lessons learned on how the world’s most valuable brand is remaining relevant by becoming more connected, transparent and nimble in real-time.
Wendy Clark, Senior Vice President, Integrated Marketing Communications and Capabilities, Coca-Cola
|
| 10:00 – 10:35 am |
Advertisers Must be Inventors
This year, Volkswagen and Deutsch LA partnered with Google to work on a briefto re-imagine how to build a stronger, bigger community around its brand. In today’s connected world, telling stories alone isn’t enough; we need to create tangible value and utility to bring the brand’s promise to life. In this session the creative team from Deutsch LA will be talking about the process for developing more rewarding and shareable experience.
Winston Binch, Partner/Chief, Digital Creative Officer, Deutsch LA
David Kim, Group Creative Director, Deutsch LA
|
| 10:35 – 11:15 am |
Time to Rethink the Marketing Mix?
Emerging trends in digital marketing — including new ad formats, the rise of social media, and proliferation of channels — are creating new challenges and opportunities for brand marketers. What are the key trends marketers should be concerned about — and how should they respond? AdAge deputy editor Michael Learmonth poses the hard questions in an executive dialogue on what’s next for brand marketing.
Fireside chat with:
Michael Learmonth, Deputy Managing Editor, Advertising Age
Lorraine Twohill, VP, Global Marketing, Google
Jonathan Nelson, CEO, Omnicom Digital
|
11:15 am –
12: 15 pm |
New and Native: Extending the Conversation
Technology has had a profound impact on the media industry. This disruption, though, has brought along significant opportunities for creative publishers to thrive. In this session we’re bringing in three executives to show how they’ve leveraged the digital revolution to deliver more engaging content and differentiated solutions to advertisers.
Randall Rothenberg, President & CEO, Interactive Advertising Bureau (provocateur)
Jim Lanzone, President, CBS Interactive
Peter Horan, President & Chief Operating Officer, Answers
Meredith Kopit Levien, Group Publisher & Chief Revenue Officer, Forbes Media
|
We look forward to seeing you on June 4th at thinkDoubleClick.
Posted by Scott Brown, Product Marketing team
Every second counts
May 21st, 2013 | by Google Chrome Blog | published in Uncategorized
Last month’s Chrome Beta release contained optimizations so that web pages load 5% faster on average. We’ve included those optimizations in today’s Chrome Stable release so all users will enjoy a faster browsing experience.
A 5% improvement may not seem like much by itself, but our estimates show that when you add up those saved seconds across all Chrome users, it totals to more than 510 years of people’s time saved every week.
Want to make that number even bigger? Download Chrome today.
Posted by James Simonsen, Software Engineer and Saver of Split Seconds
May 21st, 2013 | by Scott Brown | published in Uncategorized
On Tuesday, June 4th we’ll host our annual digital leadership summit, thinkDoubleClick, with provocative conversations about the future of digital marketing and media, and you’re invited to join via live stream by registering here!
Hear executives from advertising, agencies and publishers discuss some of the big questions in digital such as:
-
How do creatives leverage, but not be overwhelmed by, technology to deliver next-generation consumer experiences?
-
What unique experiences are publishers developing that add value to consumers and advertisers alike?
-
How do CMOs best use social with other marketing channels to build strong brands?
-
The full agenda for the thinkDoubleClick event is listed below. You can join in the conversation on June 4 by using the #thinkDCLK hash and commenting during the live stream at www.youtube.com/doubleclick.
Register here for the thinkDoubleClick summit
June 4, 2013
9 am – 12:15 PDT
|
9:00 – 9:30 am
|
Connecting Digital, Accelerating Growth
Neal Mohan, VP Display Advertising, Google
|
|
9:30 – 10:00 am
|
The Coca-Cola Company’s Liquid & Linked Marketing: How a 127-year-old company is pivoting for success in a real-time, socially-connected world
The Coca-Cola Company sells over 500 brands in 207 countries, with over 700,000 System associates and 1.8B+ servings of their beverages everyday. Hear insights and lessons learned on how the world’s most valuable brand is remaining relevant by becoming more connected, transparent and nimble in real-time.
Wendy Clark, Senior Vice President, Integrated Marketing Communications and Capabilities, Coca-Cola
|
|
10:00 – 10:35 am
|
Advertisers Must be Inventors
This year, Volkswagen and Deutsch LA partnered with Google to work on a briefto re-imagine how to build a stronger, bigger community around its brand. In today’s connected world, telling stories alone isn’t enough; we need to create tangible value and utility to bring the brand’s promise to life. In this session the creative team from Deutsch LA will be talking about the process for developing more rewarding and shareable experience.
Winston Binch, Partner/Chief, Digital Creative Officer, Deutsch LA
David Kim, Group Creative Director, Deutsch LA
|
|
10:35 – 11:15 am
|
Time to Rethink the Marketing Mix?
Emerging trends in digital marketing — including new ad formats, the rise of social media, and proliferation of channels — are creating new challenges and opportunities for brand marketers. What are the key trends marketers should be concerned about — and how should they respond? AdAge deputy editor Michael Learmonth poses the hard questions in an executive dialogue on what’s next for
brand marketing.
Fireside chat with:
Michael Learmonth, Deputy Managing Editor, Advertising Age
Lorraine Twohill, VP, Global Marketing, Google
Jonathan Nelson, CEO, Omnicom Digital
|
|
11:15 am –
12: 15 pm
|
New and Native: Extending the Conversation
Technology has had a profound impact on the media industry. This disruption, though, has brought along significant opportunities for creative publishers to thrive. In this session we’re bringing in three executives to show how they’ve leveraged the digital revolution to deliver more engaging content and differentiated solutions to advertisers.
Randall Rothenberg, President & CEO, Interactive Advertising Bureau (provocateur)
Jim Lanzone, President, CBS Interactive
Peter Horan, President & Chief Operating Officer, Answers
Meredith Kopit Levien, Group Publisher & Chief Revenue Officer, Forbes Media
|
We look forward to seeing you on June 4th at thinkDoubleClick.
10 for 10 publisher stories: Sportonline.de’s winning approach
May 21st, 2013 | by Inside AdSense Team | published in Uncategorized
In each of the 10 weeks leading up to AdSense’s 10th anniversary on June 18th, we’ll be sharing a new publisher success story. Read on to meet this week’s featured publisher, and feel free to submit your own success story to our team.
While managing a number of technology-related websites, Matthias Sandner and two colleagues decided to create a new site to address one of their shared passions: soccer. They brought this vision to life in 2011 with the launch of German site Sportonline.de, which they now run with a small team of employees. Matthias had been an AdSense publisher since 2007, so implementing AdSense on Sportonline.de was one of the first things he did on the site.
(To enable captions in a number of languages, click on the ‘Captions’ link in the bottom right corner of the YouTube player once the video starts playing.)
AdSense currently generates between 50 and 60 percent of Sportonline.de’s total advertising revenue, and has helped financially support the new site. Matthias has found that the 728 x 90 Leaderboard with both text and image ads enabled performs the best on his site. Since Sportonline.de is still new and growing, the team mainly invests the AdSense earnings into new content and employees. “Not only does AdSense offer a convincing performance,” says Matthias, “but it’s also clear and easy to use.” As a result, the team can focus on developing the website rather than devoting time to selling ads.
Matthias has been happy about the performance of AdSense, and is currently working to continue growing the user base and revenue from the site. He makes uses of other Google products like Analytics, which provides insights to help the team continue improving the site. In addition, Sportonline.de has already developed a large following on Google+, where the team shares content and interacts with over 35,000 fans.
For more on Sportonline.de’s start-up success, read the full story. Join us here again next Tuesday for another inspirational publisher story, and feel free to share your comments on our AdSense +page.
Posted by Arlene Lee – Inside AdSense Team
Was this blog post useful? Share your feedback with us.
AdWords Editor updates: More enhanced campaign features and improved performance reporting
May 21st, 2013 | by Katie Miller | published in Uncategorized
The latest version of AdWords Editor gives you more ways to make bulk changes to your enhanced campaigns. With the new version, you can:Set bid adjustments for placements, topics, and audiences.Set mobile bid adjustments at the ad group level.Upgrade c…
May 21st, 2013 | by Alexis R. Shellhammer | published in Uncategorized
Today at the Conversational Marketing Summit (CM Summit), Neal Mohan, Google’s VP of Display advertising, will be speaking on ‘The State of Google.’ We’ll reveal new insights for today’s digital advertisers on how to bridge data-driven buying with brand marketing in our interconnected world.
Tune in as Neal discusses the future of advertising at Google:
-
Live stream on YouTube.com begins on May 21, 2013, at 9:45am ET
- Following us? @GoogleDisplay tweeting live during the event
The Conversational Marketing Summit (CM Summit) is taking place from May 21-22 2013 in NYC. This year’s theme is “Parting the Clouds: Bridging Data and Humanity.”
Posted by Mary Shirley, Product Marketing Manager
May 21st, 2013 | by Alexis R. Shellhammer | published in Uncategorized
Today at the Conversational Marketing Summit (CM Summit), Neal Mohan, Google’s VP of Display advertising, will be speaking on ‘The State of Google.’ We’ll reveal new insights for today’s digital advertisers on how to bridge data-driven buying with brand marketing in our interconnected world.
Tune in as Neal discusses the future of advertising at Google:
-
Live stream on YouTube.com begins on May 21, 2013, at 9:45am ET
- Following us? @GoogleDisplay tweeting live during the event
The Conversational Marketing Summit (CM Summit) is taking place from May 21-22 2013 in NYC. This year’s theme is “Parting the Clouds: Bridging Data and Humanity.”
Posted by Mary Shirley, Product Marketing Manager
Explore the Future of Digital Marketing on June 4th with Google and Industry Executives
May 21st, 2013 | by Scott Brown | published in Uncategorized
On Tuesday, June 4th we’ll host our annual digital leadership summit, thinkDoubleClick, with provocative conversations about the future of digital marketing and media, and you’re invited to join via live stream by registering here!
Hear executives from advertising, agencies and publishers discuss some of the big questions in digital such as:
-
How do creatives leverage, but not be overwhelmed by, technology to deliver next-generation consumer experiences?
-
What unique experiences are publishers developing that add value to consumers and advertisers alike?
-
How do CMOs best use social with other marketing channels to build strong brands?
The full agenda for the thinkDoubleClick event is listed below. You can join in the conversation on June 4 by using the #thinkDCLK hash and commenting during the live stream at www.youtube.com/doubleclick.
Register here for the thinkDoubleClick summit
June 4, 2013
9 am – 12:15 PDT
|
9:00 – 9:30 am
|
Connecting Digital, Accelerating Growth
Neal Mohan, VP Display Advertising, Google
|
|
9:30 – 10:00 am
|
The Coca-Cola Company’s Liquid & Linked Marketing: How a 127-year-old company is pivoting for success in a real-time, socially-connected world
The Coca-Cola Company sells over 500 brands in 207 countries, with over 700,000 System associates and 1.8B+ servings of their beverages everyday. Hear insights and lessons learned on how the world’s most valuable brand is remaining relevant by becoming more connected, transparent and nimble in real-time.
Wendy Clark, Senior Vice President, Integrated Marketing Communications and Capabilities, Coca-Cola
|
|
10:00 – 10:35 am
|
Advertisers Must be Inventors
This year, Volkswagen and Deutsch LA partnered with Google to work on a briefto re-imagine how to build a stronger, bigger community around its brand. In today’s connected world, telling stories alone isn’t enough; we need to create tangible value and utility to bring the brand’s promise to life. In this session the creative team from Deutsch LA will be talking about the process for developing more rewarding and shareable experience.
Winston Binch, Partner/Chief, Digital Creative Officer, Deutsch LA
David Kim, Group Creative Director, Deutsch LA
|
|
10:35 – 11:15 am
|
Time to Rethink the Marketing Mix?
Emerging trends in digital marketing — including new ad formats, the rise of social media, and proliferation of channels — are creating new challenges and opportunities for brand marketers. What are the key trends marketers should be concerned about — and how should they respond? AdAge deputy editor Michael Learmonth poses the hard questions in an executive dialogue on what’s next for
brand marketing.
Fireside chat with:
Michael Learmonth, Deputy Managing Editor, Advertising Age
Lorraine Twohill, VP, Global Marketing, Google
Jonathan Nelson, CEO, Omnicom Digital
|
|
11:15 am –
12: 15 pm
|
New and Native: Extending the Conversation
Technology has had a profound impact on the media industry. This disruption, though, has brought along significant opportunities for creative publishers to thrive. In this session we’re bringing in three executives to show how they’ve leveraged the digital revolution to deliver more engaging content and differentiated solutions to advertisers.
Randall Rothenberg, President & CEO, Interactive Advertising Bureau (provocateur)
Jim Lanzone, President, CBS Interactive
Peter Horan, President & Chief Operating Officer, Answers
Meredith Kopit Levien, Group Publisher & Chief Revenue Officer, Forbes Media
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We look forward to seeing you on June 4th at thinkDoubleClick.
Pssssst. There’s something new at SketchUp.com
May 21st, 2013 | by SketchUp Team | published in Uncategorized
If you’ve visited SketchUp.com today, you might notice some big changes: a new release, a new website, new branding, and updated pricing and policies. With all that’s new, we decided to test everything before we officially announce anything. We’re currently pulling the knobs, throwing the switches and generally making sure everything works properly.
If you just can’t wait to get the whole scoop, here’s a teaser: SketchUp 2013 (yes, we skipped a couple of thousand version numbers) is focused on the twin themes of extensibility and 2D documentation. This release is all about plugins in SketchUp, and LayOut in SketchUp Pro. We’ll get into the details soon, but there’s an even more exciting way you can learn more: download the new version and have a look around. It’s available right now on SketchUp.com.
Stay tuned for more news soon, and happy exploring…
Posted by John Bacus, SketchUp Product Management Director
