January 28th, 2013 | by Unknown | published in Google OpenSocial
I’m excited to announce the OpenSocial Foundations presence at ApacheCon NA in Portland at the end of February. We have two great sessions lined up…Make #hashtags come alive using Apache Rave and OpenSocial! ( http://na.apachecon.com/schedule/present…
January 28th, 2013 | by Emily Wood | published in Google Blog
Today, January 28, is Data Privacy Day, when the world recognizes the importance of preserving your online privacy and security.If it’s like most other days, Google—like many companies that provide online services to users—will receive dozens of …
January 25th, 2013 | by Mano Marks | published in Google Maps
Congratulations, you’ve gotten through another week and made it to Fab Friday! I hope you’re as excited as I am :-). I’ve got a few videos, as I always do. But first, be sure to check out next week’s Google Maps Developers Live event next Wedn…
January 25th, 2013 | by Google Analytics team | published in Google Analytics
It’s that time of year again – award season. No, not Hollywood awards, Digital Analytics awards! The Digital Analytics Association has announced its list of nominees for the DAA Awards of Excellence. These awards celebrate the outstanding contri…
January 25th, 2013 | by Google Apps Team | published in Google Enterprise
Posted by Bill Schechtman, IT Director at Quixote StudiosEditor’s note: Our guest blogger is Bill Schechtman, IT Director at Quixote Studios, a Los Angeles-based company that rents stages, vehicles and production supplies for photo shoots and movie and…
January 25th, 2013 | by Google Analytics team | published in Google Analytics
The following post originally appeared on the Inside AdWords Blog. Understanding the true impact of advertisingAdvertisers have a fundamental need to understand the effectiveness of their advertising. Unfortunately, determining the true impact of adve…
January 25th, 2013 | by Google Affiliate Network | published in Google Affiliate Network
We’re excited to announce an easy way for publishers to identify advertisers within Google Affiliate Network that have earned the Google Trusted Store badge. Starting today in Google Affiliate Network, a badge will appear next to Google Trusted Store merchants in the U.S. that are also Google Affiliate Network advertisers.
About Google Trusted Stores
The Google Trusted Stores program helps shoppers buy online with confidence. The Google Trusted Store badge is only awarded to stores with a proven track record of reliable, on-time shipping and excellent customer service. So when shoppers see the Google Trusted Store badge on e-commerce websites, they know they’re buying from a store that provides a consistently excellent shopping experience. They also know that Google stands behind them when they shop, providing up to $1,000 of purchase protection in the rare event of a problem.
Benefits for publishers
The Google Trusted Store badge is a helpful tool you can use when considering advertiser affiliate programs to join. Look for the Google Trusted Store logo when browsing the Advertisers tab to find advertisers that are validated and certified by Google as providing a great shopping experience for consumers.
Benefits for advertisers
Advertisers have benefited from higher average order sizes and improved conversion rates after becoming a Google Trusted Store. If you’re an advertiser that delivers an excellent shopping experience and would like to learn more about the program, check out the Google Trusted Stores website for more information. If you earn the badge, it will automatically appear within your Product Listing Ads on Google.com and Google Shopping, as well as within the Google Affiliate Network interface.
We’re looking forward to hearing your feedback about this new feature, so don’t hesitate to share feedback via our Google Affiliate Network forum.
Posted by:
Bill Goudie, Systems Engineer
January 25th, 2013 | by Kim | published in Google DoubleClick
This is the sixth in a series of 7 blog posts about the DoubleClick Search bid optimization white paper, Seven Factors to Consider When Choosing a Bid Optimization Platform.Last week, we explored the importance of updated algorithms to m…
January 24th, 2013 | by Amanda Gangl | published in Google DoubleClick
We are pleased to announce DoubleClick for Advertisers (DFA) Fundamentals Certification! DFA Fundamentals Certification is the next step for users who complete the DFA Fundamentals eLearning. Trainees can elect to take the DFA Certification exam after …
January 24th, 2013 | by Google Affiliate Network | published in Google Affiliate Network
Today, we’ve released new reports to help you better understand the impact of desktop and mobile platforms in your affiliate program. With Platform reports, you can have full visibility into performance associated with desktop and mobile operating systems and browsers, right from within our interface.
You can review Platform reports to see OS and browser activity associated with clicks, actions, transactions, sales, fees, and more — all based on the timeframe you specify. The Activity report provides a breakdown of performance based on the OS used. The Activity detail report drills deeper, breaking out performance by OS like Windows, Mac, Android, or iOS and browser type, such as Chrome, Firefox, or Safari.
Publisher benefits
Publishers can use Platform reports to efficiently identify top performing advertisers by OS, helping them make more informed decisions as to which advertisers to promote through different platforms. Want to see which advertisers perform well in different operating systems? Review the Advertiser report to access performance metrics for advertisers based on platform.
Advertiser benefits
Advertisers can see conversion performance by browser and operating system through Platform reports, making it easy to gain new insights – like whether or not visitors from mobile browsers convert at a higher rate than desktop browsers, or if the average order value associated with mobile is higher than conversions from desktop. Advertisers can also access Publisher and link reports with platform data, helping them identify the best publishers to partner with and the types of links to make available.
For example, let’s say an advertiser finds that traffic from smartphone or tablet browsers converts at a higher rate or is associated with a higher average order value compared to desktop browsers. In this case, platform data may be useful in helping the advertiser decide whether or not to work with more mobile-focused publishers.
As with all our reports, Platform reports can be easily exported to .txt or .csv for further analysis.
By breaking out visitors by OS and browser, Platform reporting may help provide direction on your mobile strategy. For example, you can use insights from Platform reports to consider whether or not to design a website to accommodate both mobile and desktop traffic, or to design a separate, mobile-friendly website.
If you have feedback or suggestions on these new reporting features, let us know what you think by submitting feedback in the interface or through our Product forum.
Posted by:
Kurt Spoerer, Senior Product Manager
January 24th, 2013 | by Google Analytics team | published in Google Analytics
We’re always working on making Analytics easier for you to use. Since launching the latest version of Google Analytics (v5), we’ve been collecting qualitative and quantitative feedback from our users in order to improve the experience. Below is a s…
January 24th, 2013 | by Katie Miller | published in Google Adwords
Understanding the true impact of advertisingAdvertisers have a fundamental need to understand the effectiveness of their advertising. Unfortunately, determining the true impact of advertising on consumer behavior is deceptively difficult. This difficul…
January 24th, 2013 | by Google Apps Team | published in Google Apps, Google Enterprise
Posted by Helen Casabona, Google Apps documentation teamFinding information should be as simple as using a great product. That’s why we created support.googleapps.com—an easy-to-use website where you and your employees can find everything you need to…
January 24th, 2013 | by Inside AdSense Team | published in Google Adsense
A little over a month ago we announced that AdSense in Your City events will be evolving into Learn with Google for Publishers. We also published our event schedule for North America. Today we’re excited to announce that the Learn with Google for Publishers event series is international, too!
Below are some international events in the next three months:
Latin America
Europe
If you’d like to attend one of our upcoming events, fill out this form and we’ll send out event confirmation details two weeks before the event. Space is limited, so sign up quickly.
Be sure to check out our complementary Learn with Google webinar series. And, if you’re as excited as we are about Learn with Google for Publishers, let us know on our AdSense +page.
Posted by Ian Cohan-Shapiro – Inside AdSense Team
January 24th, 2013 | by Jane Smith | published in Google Maps
Posted by Tom Touchet, CEO, City 24/7
(Cross-posted on the Official Google Enterprise Blog)
Editor’s note: Our guest blogger this week is from City 24/7, a non-traditional media company with a mission of providing “what you need to know, when and …