Building a better map of Europe
December 5th, 2012 | by Julia | published in Google Enterprise, Google Maps
Posted by Brian McClendon, Vice President, Google Maps and Google EarthWhether your business is building a solution to map gas pipelines or developing an easier way for people to locate your store, incorporating Google Maps into an application or websi…
Building a better map of Europe, and Report a Problem in API maps
December 5th, 2012 | by Mano Marks | published in Google Maps
More than 800,000 web sites use the Google Maps API to create compelling location-rich applications, including travel guides, real estate portals, engaging data visualizations, and many more. To help ensure that the maps behind these application…
December 5th, 2012 | by A Googler | published in Google Blog
More than a billion people use Google Maps each month to find their way around town and around the world. To help these people get exactly the information they need, the Google Maps team works constantly to ensure that the geographic data behind our m…
December 5th, 2012 | by Lat Long Blog | published in Google Earth, Google Maps
More than a billion people use Google Maps each month to find their way around town and around the world. To help these people get exactly the information they need, the Google Maps team works constantly to ensure that the geographic data behind …
December 5th, 2012 | by Yamini Gupta | published in Google DoubleClick
In our second edition of ‘Programmatic in the future’, join us
tomorrow, 12/6 at 1:30ET/10:30PT as Mario Diez, CEO at Quadrant One, the industry’s premier private exchange marketplace, weighs in on what the potential of this technology is for publishers everywhere. Log into your Google+ account and look for the Hangout on Air in the Think with Google +page stream. Hit the play button to tune in.
Last week, Curt Hecht, Chief Revenue Officer at The Weather Company, shared his views on on the value of transacting through programmatic channels in a conversation with Rob Beeler, Content Czar at AdMonsters.
In case you missed it, here’s what he had to say:
Here are some of the key takeaways from that conversation:
Programmatic may be an enhanced bridge to additional transactions
The direct sales team works with marketers to identify the right balance between sponsorships and programmatic buys, based on the marketers’ objectives. Additional analysis around yield and commission structures also factor into this discussion.
Programmatic helps smooth sales transactions
Setting up additional channels to transact with marketers has enabled The Weather Company smooth out the sales cycle. While a lot of inventory may be directly sold, in the face of a storm, programmatic technologies allow The Weather Company to fill inventory at times of unprecedented demand.
People are important for success
Curt reiterated several times, the importance of people in designing solutions and products that help meet marketers’ needs. His ad operations team is also critical for yield management, optimizing campaigns and ensuring they meet revenue goals.
Data is at the epicenter of success for publishers at scale
Curt says that publishers need to understand their data and the yield they can get from it. They should then analyze what technology can help them unlock the value of that data.
Posted by Yamini Gupta, Product Marketing Team
Programmatic in the future: What publishers think
December 5th, 2012 | by Alexis R. Shellhammer | published in Google DoubleClick
In our second edition of ‘Programmatic in the future’, join us tomorrow, 12/6 at 1:30ET/10:30PT as Mario Diez, CEO at Quadrant One, the industry’s premier private exchange marketplace, weighs in on what the potential of this technology is f…
Webinar Dec 12: Remarketing with Google Analytics
December 5th, 2012 | by Google Analytics team | published in Google Analytics
This summer, we launched Remarketing with Google Analytics, a new way to take advantage of the data you have in Google Analytics and use it to improve your campaign performance. Remarketing lets you reconnect with site visitors and show them ads that a…
Build your digital brand with Google+ Webinar
December 5th, 2012 | by Katie Miller | published in Google Adwords
The Google+ platform provides a fresh canvas to build and strengthen your digital brand while tying into all the marketing you already do with Google. From launching a new product using Google+ pages to engaging with your community of enthusiasts over …
December 5th, 2012 | by Sarah Neels, CPG Marketing | published in Google CPG
Build Your Digital Brand with Google+ Webinar
The Google+ platform provides a fresh canvas for building and strengthening your digital brand, tying into all the marketing you already do with Google. From launching a new product using Google+ pages to engaging with your community of enthusiasts over Hangouts, join our Learn with Google webinar this Thursday for a look at ways your company can build its brand using social. Sign up on our webinar page to attend: Building a Digital Brand with Google+ (Thurs, Dec 6, 10am PT / 1pm ET)
After the Hangout, we’ll host a live Q&A with members of the Google+ team to answer questions about building a brand with Google+. RSVP on the Google+ Event page and add your questions as comments on that page.
With more than 100 monthly million active Google+ users, the time is right to focus on building your digital brand presence via the platform. Google+ has seen a wealth of brands engaging with users in creative, interactive ways. In fact, brands created more than 1 million Google+ pages in just a few months. For instance:
- H&M — The retail clothing company, with more than 2 million Google+ followers, uses tailored content, images and video to bring its fashions and lifestyle to life on the platform. They’ve also utilized Ripples to identify their trendsetters and saw a 22% clickthrough rate boost after implementing social extensions in AdWords.
- Cadbury — The chocolate maker has reached a following of nearly 3 million users with a combination of creative posts, Hangouts on Air and even the launch of their Dairy Milk Bubbly bar. They’ve also installed the Google+ badge on the company’s web homepage, making it easy as chocolate to follow the brand.
Like the ideas here? Log on Thursday to learn more about how to create, capture and sustain demand for your brand using Google+. And if you’re going to miss this while you’re at SMX Social in Las Vegas next week, check back at the webinars page later for a recording of the webinar.
Posted by Sarah Neels, Sales Development Manager, CPG
December 5th, 2012 | by Ashley Chandler | published in Google Apps, Google Enterprise
Posted by Jim Nielsen, Manager of Enterprise Technology Architecture and Planning for Shaw Industries Editors note: Our guest blogger this week is Jim Nielsen, Manager of Enterprise Technology Architecture and Planning for Shaw Industries, a 25,000 emp…
Working better together: Protecting against invalid activity
December 5th, 2012 | by Inside AdSense Team | published in Google Adsense
Publishers are the lifeblood of the Internet, and we’re committed to helping you grow your businesses. Last year alone, we shared $6.5 billion with our AdSense publishers. We also invest immense amounts of time and millions of dollars in systems (inc…
Announcing a new Google Ads Hangout on Air series – “Happy HOAlidays”
December 5th, 2012 | by Katie Miller | published in Google Adwords
The holidays are crunch time for many advertisers out there, so we’re introducing a new holly, jolly Hangout on Air series on the Google Ads +Page. In this three-part series, AdWords specialists from the 866-2-GOOGLE support team will cover three imp…
Creating complete construction docs in LayOut
December 4th, 2012 | by SketchUp Team | published in Google SketchUp
When we profiled architect Nick Sonders’ amazing use of LayOut to create full sets of construction documents for his houses, we knew we were on to something big. The deluge of “TELL ME IMMEDIATELY HOW HE DID THAT” sentiment that ensued prompted us to f…
Upcoming Hangout On Air: EMEA Summer Trainee Engineering Program
December 4th, 2012 | by Google Students | published in Google Student Blog
On Wednesday, December 5th at 7:15 pm GMT we’ll be hosting a Hangout On Air to talk about our Summer Trainee Engineering Program (STEP). STEP (formerly known as the Engineering Trainee Summer Program) is a technical internship program for students who …
Google Play Private Channel: Your own Google Play store
December 4th, 2012 | by Google Apps Team | published in Google Apps
Google Apps domains can now distribute internal Android apps to users at their organization through the Google Play Private Channel. This private channel is restricted to users in the domain and can be used to host internal corporate Android apps like …