April, 2012 | Google Data

Archive for April, 2012

Map of the Week: Mercedes-Benz SLS AMG with Google Maps API

April 10th, 2012 | by Lat Long Blog | published in Google Earth, Google Maps, Uncategorized

(Cross-posted on the Google Geo Developers blog)Map of the Week: Mercedes-Benz SLS AMG with Google Maps API Why we like it: This Google Maps API implementation really speaks to the versatility of the API and breadth of the Google Maps API developer eco…

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Accessibility: Are You Serving All Your Users?

April 10th, 2012 | by Tim Bray | published in Google Android

[This post is by Joe Fernandez, a technical writer for developer.android.com who cares about accessibility and usability. — Tim Bray.]We recently published some new resources to help developers make their Android applications more acc…

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Map of the Week: Mercedes-Benz SLS AMG with Google Maps API

April 10th, 2012 | by Carlos Cuesta | published in Google Maps, Uncategorized

Map of the Week: Mercedes-Benz SLS AMG with Google Maps API
Why we like it: This Google Maps API implementation really speaks to the versatility of the API and breadth of the Google Maps API developer ecosystem! From small personal projects to excitin…

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Edmonton is the first major Canadian city to pick Google Apps

April 10th, 2012 | by Dan | published in Google Apps, Google Enterprise, Uncategorized

Posted by by Michael Lock, VP Google Enterprise Earlier in 2012, I became a United States citizen, more than 14 years after moving to the U.S. from my native Canada. Don’t get me wrong, I’ll continue to root for Team Canada when it comes to hockey…

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Listen to your favorite music on your Orkut

April 10th, 2012 | by Blog | published in Google Orkut

What could be better than listening to your favorite favorite music? Sharing the experience with your friends! Now you can do this directly from your Orkut page: just type in the artist or band name on the YouTube search bar while we select a playlist …

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All your tabs, accessible everywhere

April 10th, 2012 | by Google Chrome Blog | published in Google Chrome

Imagine you’ve looked up directions to a cool new restaurant on your home computer. Later, when you’re leaving work, you realize you can’t quite remember how to get there. If only you could quickly pull up the same directions on your office compu…

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Google Android Camp for computer science students studying in Europe

April 10th, 2012 | by Google Students | published in Google Student Blog

At Google, we are committed to helping the innovators of the future make the most of their gifts. We also believe open source development is a very useful and accessible way for passionate students to get involved with Computer Science in a practical a…

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A Faster Emulator with Better Hardware Support

April 9th, 2012 | by Tim Bray | published in Google Android

[This post is by Xavier Ducrohet and Reto Meier of the Android engineering team. — Tim Bray.]The Android emulator is a key tool for Android developers in building and testing their apps. As the power and diversity of Android devices has grown quickly…

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Google bar rollout (Update)

April 9th, 2012 | by Google Apps Team | published in Google Apps, Uncategorized

In February, Google released an update to the new Google bar to consumer users. Beginning on Monday April 9, 2012, the new Google bar will begin to roll out to all Google Apps users in two phases:Phase 1 (Rollout begins April 9) – If you’ve enabled the…

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One desk chair—hold the formaldehyde

April 9th, 2012 | by A Googler | published in Google Blog, Uncategorized

Formaldehyde. Lead. Pesticides. Mercury. If building materials had nutrition labels, would you buy a product containing these toxic ingredients? There are more than 80,000 chemicals in the world, and we don’t fully know how they impact our health. An…

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Watch the recorded GoMo for Publishers videos to learn how to mobilize your site

April 9th, 2012 | by Inside AdSense Team | published in Google Adsense, Uncategorized

As part of Google’s ongoing GoMo initiative, we hosted a live webinar a few weeks ago to help publishers learn the benefits of creating mobile-friendly sites, hear tips and case studies, and tap into new resources to get started. If you missed it, no…

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Google+ Hangout with the UN Secretary-General

April 9th, 2012 | by A Googler | published in Google Blog, Uncategorized

We’re passionate about changing the world. But there’s another organization that’s equally passionate—and has been doing it a lot longer. For more than 60 years, the United Nations has worked to advance a global agenda on ending war and poverty…

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Tune in to this week’s broadcast to learn about the Engineering Trainee Summer Program

April 9th, 2012 | by Google Students | published in Google Student Blog

Updated on April 13, 2012: Correct application deadline listedLast month we launched the application for the Engineering Trainee Summer Program in Europe. This is a brand new program (modeled after North America’s Engineering Practicum), which will l…

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Record number of student applications for Google Summer of Code

April 6th, 2012 | by Stephanie Taylor | published in Google Open Source, Uncategorized

Earlier today the application deadline for students wishing to participate in Google Summer of Code 2012 came to a close. Thank you to all the students who applied to be a part of this year’s program. We had a record 6,685 student proposals from 4,25…

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Get Local with AdWords

April 6th, 2012 | by Mark Valkenburgh | published in Google CPG

Get organized this spring with new location features in AdWords and share your stories

Over the past 30 years, California Closet Company has grown from the brainchild of a college student organizing his dorm room closet to a successful business with more than 77 franchise locations. To reach customers across the U.S. and internationally, the company centered their digital marketing strategy on creating locally relevant campaigns.

It’s no surprise that local campaigns are a focus for many businesses–from finding directions to looking up a phone number, more people are going online to find local information. In fact, more than 20% of searches on Google are related to location, and people often act quickly on local searches. Research shows that using smartphones, 88% of people who search for local information take action within a day.

To help you organize your local ad campaigns this spring, we’re introducing three new features in AdWords to help you create ads that are more relevant to local customers.

Target customers by zip code

If you customize your direct mail, outdoor ads, or newspaper ads at a postal code level, you now can easily do the same in AdWords in the US. We are introducing the ability to target more than 30,000 US ZIP Codes with your AdWords campaigns.

You will be able to add up to 1,000 postal codes at a time to your search ad campaigns with AdWords Location Targeting. Plus, you can get feedback on the performance of your local campaigns by viewing campaign performance statistics at the postal code level.

“Location targeting within AdWords helped us double lead volume and cut the cost to acquire new customers in half,” said Lois Erbay, Director of Marketing, California Closet Company. “We plan on building on that success by using ZIP Code targeting to create even more locally relevant campaigns for our customers.”

More locally relevant ads in less time

To help you easily create a custom ad title, text, display URL, and/or destination URL for all of your locations at scale, we’ve developed location insertion for location extensions. You’ll no longer need to create multiple ads for multiple locations–this new feature automatically inserts the city, phone number, or zip code of your local business into your ad text.

For example, if your ad text says: “Find a {lb.city:Local} Store or Shop Online,” a user viewing your ad in Chicago would see: “Find a Chicago Store or Shop Online.” This new feature cuts out all the work to building out ad text featuring local information for all your locations.

Ad with location insertion in the text and display URL

“We’ve had amazing success manually customizing our creative with local information for our top markets, which shows us that customers want locally-relevant results when it comes to a service like storage,” said Chris Laczi, Advertising Director, Uncle Bob’s Self Storage. “That’s why we’re very excited about location insertion. It will simplify the task of creating locally customized ads for our 400+ locations, and we expect it will greatly enhance conversion rate of our ads.”

You must have location extensions set up and running in order to enable location insertion. Location insertion will work even if your location extensions don’t show because of other extensions. We detect location based on where your customer is physically located or by the geographic locations she may have shown interest in.

Find out more about location insertion and location extensions.

Better clarity and control

When we launched advanced location targeting in March 2011, we provided you with more control over how you geographically target your ads. Based on advertiser feedback, we’re implementing four additional enhancements that will make location targeting options clearer and more powerful. Read more about these enhancements in the Help Center and in this blog post.

There is significant opportunity for businesses to reach local customers online and win moments that matter by delivering the right ad in the right context. Stay tuned for more information on how ZIP Code targeting can help you grow your business.

We want to hear from you about your success in getting local with AdWords–share your story here and we might reach out to you to participate in our upcoming blog posts.

Posted by Richard Holden, Product Management Director

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Google Data

Archive for April, 2012

Map of the Week: Mercedes-Benz SLS AMG with Google Maps API

Accessibility: Are You Serving All Your Users?

Map of the Week: Mercedes-Benz SLS AMG with Google Maps API

Edmonton is the first major Canadian city to pick Google Apps

Listen to your favorite music on your Orkut

All your tabs, accessible everywhere

Google Android Camp for computer science students studying in Europe

A Faster Emulator with Better Hardware Support

Google bar rollout (Update)

One desk chair—hold the formaldehyde

Watch the recorded GoMo for Publishers videos to learn how to mobilize your site

Google+ Hangout with the UN Secretary-General

Tune in to this week’s broadcast to learn about the Engineering Trainee Summer Program

Record number of student applications for Google Summer of Code

Get Local with AdWords

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