Introducing Flow Visualization: visualizing visitor flow
October 19th, 2011 | by Google Analytics team | published in Google Analytics, Uncategorized
Many of you have shared with us difficulties you’ve experienced when using traditional path analysis tools. For instance, many of these tools don’t sensibly group related visitor paths and pages, and segmentation analysis can be difficult. You’re…
October 19th, 2011 | by Google TV Ads | published in Google TV Ads Blog
When Searches take place online, business usually follows. Advertisers utilizing Google’s AdWords and Insights for Search data have watched this pattern emerge for years, and we’re excited to now bring similar capabilities to our TV advertisers. As of today, we are pleased to announce the launch of Search Triggers, a new tool offered by Google TV Ads that uses national search trend data to control when and how you deliver your TV ads.
Let’s take a look at how this works. Suppose you own a business that sells grills. The summertime is when you generally run television advertising. But what if it’s a rainy weekend? By tapping into the power of search data, Search Triggers watches for real-time changes in the demand for terms you specify, such as “grills” or “charcoal.” When query volume spikes or declines, the Search Triggers tool automatically adjusts your daily budget up or down accordingly each day so that you’re delivering the right message with appropriate frequency at the right time.
Using search data to optimize your TV campaigns is another way that Google TV Ads is working to make your TV buy smarter. For more information, or to get started with Google TV Ads, visit google.com/tvads.
Update: Read more about Search Triggers on Mashable
Posted by Jody Shapiro, Google TV Ads Product Manager
App Engine SSL for Custom Domains in Testing
October 19th, 2011 | by The App Engine Team | published in Google App Engine
The long awaited SSL for Custom Domains is entering testing and we are now looking for trusted testers. If you are interested in signing up to test this feature, please fill in this form.
We will be offering two types of SSL service, Server Name Ind…
Join The W3C Social Business Jam
October 19th, 2011 | by Jonathan LeBlanc | published in Google OpenSocial
OpenSocial made significant strides over the past year with the introduction of new capabilities, and broadening its support and alignment with other standards like Activity Streams (http://activitystrea.ms/) and OAuth 2.0 (http://tools.ietf.org/html/d…
Follow Your World, now in 43 more languages
October 19th, 2011 | by Lat Long Blog | published in Google Earth, Google Maps, Uncategorized
Ever since we launched the English version of Follow Your World earlier this year, users around the globe have been able to receive email notifications whenever imagery of locations they care about are updated in Google Maps and Google Earth.Today we
A new approach to video advertising for publishers of all sizes
October 19th, 2011 | by Stephen Kliff | published in Google DoubleClick, Uncategorized
Watching a funny video ad is one of the special pleasures of life. Trafficking that same video ad is considerably less amusing. In fact, it can take publishers longer to traffic a video ad than it takes to get a root canal. And that’s often the least…
Policy webinars recap
October 19th, 2011 | by Inside AdSense Team | published in Google Adsense
Based on your feedback from our previous blog posts, we’ve heard you’d like to learn more about our policies. Over the past few months, the AdSense Policy team has hosted webinars with publishers from across North America, Russia, Turkey, Poland, I…
Unwrapping Ice Cream Sandwich on the Galaxy Nexus
October 18th, 2011 | by A Googler | published in Google Blog
(Cross-posted on the Google Mobile blog)
Beaming a video with a single tap or unlocking a device with only a smile sounds like science fiction. Now, you can actually do these things (and more) with a phone that fits in the palm of your hand.
Wednesda…
Android 4.0 Platform and Updated SDK Tools
October 18th, 2011 | by Xavier Ducrohet, Android SDK Tech Lead | published in Google Android
Today we are announcing Android 4.0, Ice Cream Sandwich — a new version of the platform that brings a refined, unified user experience for phones, tablets, and more.Android 4.0 builds on the things people love most about Android — efficient…
A fresh start for Google Presentations plus more than 50 new features
October 18th, 2011 | by Google Apps Team | published in Google Apps, Google Docs, Uncategorized
A preview is now available of the new version of presentations with faster collaboration and more features.In the new presentations, we’ve added many of your most requested features, including:- Transitions to move between slides with simple fades or…
Google’s Think Mobile Webinar featuring Avinash Kaushik – November 2nd
October 18th, 2011 | by Aaron Lichtig | published in Google CPG, Uncategorized
Not sure how to most effectively leverage and measure your mobile marketing campaigns? Well, you’re not alone. While mobile is an incredible new way to distribute content and reach customers on the go, it also presents a unique challenge when it come…
Unwrapping Ice Cream Sandwich on the Galaxy Nexus
October 18th, 2011 | by Alex | published in Google Mobile, Uncategorized
(Cross-posted on the Official Google blog)Beaming a video with a single tap or unlocking a device with only a smile sounds like science fiction. Now, you can actually do these things (and more) with a phone that fits in the palm of your hand.Wednesday …
October 18th, 2011 | by Google Apps Team | published in Google Apps, Uncategorized
The following features are now available to domains following the Scheduled Release track:Google Calendar:Users will see a promotional message giving them the ability to opt in to Calendar’s new look. If users do opt in, they can always revert to the…
October 18th, 2011 | by Natasha | published in Google Enterprise, Uncategorized
Posted by Dylan Lorimer, Google Earth and Maps for Business Product ManagerSince 2008, Google has worked with GeoEye to publish millions of square kilometers of satellite imagery to Google Earth and Maps users. In addition to the imagery the company s…
October 18th, 2011 | by Scott Knaster | published in Google Code
By Aaron Koblin, Data Arts Team and Bill Schilit, ResearchCross-posted from the Official Google BlogAs digital designers, we often think about how to translate traditional media into a virtual space. Recently, we thought about the bookcase. What would …