June 16th, 2011 | by Inside Google Book Search | published in Google Books
Posted by Agustina Dates, Google Books Online Support TeamOne of the things I love most about books is how they can transport you to places all over the planet (and even in other worlds). Cities not only exist in the real world — they exist in litera…
June 16th, 2011 | by Bruce Polderman | published in Google Blogger Buzz
Posted by Bruce Polderman, Product Manager One of the things I often hear is how challenging it can be to generate ideas for topics to write about. This may be especially true for popular blogs when you feel as though your followers are eagerly awaitin…
June 15th, 2011 | by Scott Knaster | published in Google Code
By Jeremy Glassenberg, Platform Manager, BoxThis post is part of Who’s at Google I/O, a series of guest blog posts written by developers who appeared in the Developer Sandbox at Google I/O 2011.During the day 2 keynote of Google I/O, I was excited to s…
June 15th, 2011 | by Stephanie Taylor | published in Google Open Source
Internationalization (often abbreviated i18n) is the process of making an application localizable for users in different locales, while localization (often abbreviated L10n) is the process of actually localizing an application for a particular locale. …
June 15th, 2011 | by Google Chrome Blog | published in Google Chrome
This Thursday, the productivity of tens of millions of golf fans around the world will hit new lows as the U.S. Open, the second of the four major golf championships, kicks off at the Congressional Country Club. For those of you who are determined to k…
Tracking performance with HTTP Archive
June 15th, 2011 | by Scott Knaster | published in Google Code
By Arvind Jain, Make the Web Faster TeamAt Google, we put a lot of effort into making the web faster. To understand the impact of our work, we need to track the speed of the web over time. HTTP Archive allows us to do that.HTTP Archive generates regula…
June 15th, 2011 | by Trevor Claiborne | published in Google Analytics, Uncategorized
This is part of our series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to all Analytics users. And follow Google Analytics on Twitter for the latest updates. This week, a few engine…
June 15th, 2011 | by Stephen Kliff | published in Google DoubleClick
The display advertising industry continues to evolve at a blinding pace as new technologies make an ever-expanding array of media buying and selling models available to savvy advertisers and publishers. In February, we partnered with DigiDay to explore…
June 15th, 2011 | by effie | published in Google Mobile, Uncategorized
(Cross-posted on the Google Enterprise Blog)We don’t have to tell you that the workforce is increasingly mobile, and that workers on the go expect to be fully productive on email and calendar from their mobile devices. But we do want to tell you that…
June 15th, 2011 | by Google Public Policy Blog | published in Google Public Policy, Uncategorized
Posted by Andreas Tuerk, Product ManagerIn recent years, it’s become easier and easier to publish information about yourself online, through powerful new platforms like social networking sites and photo sharing services. One way to manage your privac…
June 15th, 2011 | by Blog | published in Google Orkut
Thousands of small businesses owners use Orkut to share information about their products and services, and to communicate with their customers. Now it’s even easier to find these businesses using Google Maps from the owner’s Orkut profile!When you visi…
June 15th, 2011 | by Shane Cassells | published in Google Conversions
The introduction of custom variables to Google Analytics opened up many possibilities in measurement for site owners. It allows you to extend the dimensions tracked by Google Analytics to include facets that are meaningful to your business. For example, wouldn’t you like to know how your logged in members behaved differently to your casual visitors? Or which categories of content your visitors are consuming?
Barbara Pezzi, Director of Analytics and Search Optimisation, Fairmont Raffles Hotels International, has been kind enough to share her use-cases for the different types of custom variables. Head on over to the APAC Conversion Room blog to find out more about:
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Visitor-level custom variables: Swissotel were able to segment their visitors based on membership levels, understand their preferences, and then target their marketing efforts accordingly.
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Session-level custom variables: Fairmont measured which booking method (i.e. single vs multiple) was more popular on their booking engine; and were able to understand which method appealed to which types of customers.
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Page-level custom variables: Swissotel used page-level custom variables to group pages according to the language of the content. With these groupings they were able to conveniently analyse the behaviour patterns and preferences of visitors according to the language of content consumed.
We would also love to hear how you use custom variables. If you have any tips or suggestions, please leave them in the comments of Barbara’s articles.
Posted by Vinoaj Vijeyakumaar, Google Conversion Team
June 15th, 2011 | by Google Chrome Blog | published in Google Chrome
Last month we unveiled the first Chromebooks from our partners, Samsung and Acer. Chromebooks were built and optimized for the web to give you a faster, simpler and more secure experience without the headaches of traditional computers. In the U.S., you…
June 15th, 2011 | by Lat | published in Google Earth
(Cross-posted on the Official Google Blog)We’re always fascinated by the unique wonders of space and the world—what can we say, it’s the geek in us! Naturally, when we learned that part of the world will be treated to a rare 100-minute long total…
June 15th, 2011 | by Inside AdSense Team | published in Google Adsense, Uncategorized
We’ve been listening to your feedback for more reporting and better insights into your data and are pleased to share a powerful new feature called multi-dimension reporting. You can now add dimensions to your performance reports to sort and view data a…