March 28th, 2011 | by AdWords API Team | published in Google Adwords API
We introduced the BidLandscapeService in v201003 as a read-only service that allowed developers to retrieve the bid simulator results available for keywords, then extended it to include ad group results in v201008. Looking ahead we foresaw that additi…
March 28th, 2011 | by Shane Cassells | published in Google Conversions
Information architecture on the web involves organising and presenting information in a way that is easy for the visitor navigate, find and understand. Information architecture is to your website what blueprints are for a building. It forms the bas…
March 24th, 2011 | by Jessica | published in Google Student Blog
Each year the United Negro College Fund (UNCF) honors a corporate partner with the UNCF Award for Corporation of the Year. We are honored to announce that Google received this recognition at the annual awards ceremony in Oakland, CA, this year.At the a…
March 24th, 2011 | by Dirk Dougherty | published in Google Android
[This post is by Eric Chu, Android Developer Ecosystem. —Dirk Dougherty]Back in January we announced our plan to introduce Android Market In-app Billing this quarter. We’re pleased to let you know that we will be launching In-app Billing next week.In…
March 24th, 2011 | by Research Admin | published in Google Research
Posted by Hyunyoung Choi and Paul Liu, Senior EconomistsA few years ago, our in-house economists, Hal Varian and Hyunyoung Choi, demonstrated how to “predict the present” with monthly visitor arrivals to Hong Kong. We took this idea further to see…
March 24th, 2011 | by Shane Cassells | published in Google Analytics, Google Conversions
This is the first in a series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to a small number of Analytics users. We’ll be giving access to more users soon. Sign up for early ac…
March 24th, 2011 | by Tim Bray | published in Google Android
[This post is by Patrick Dubroy, an Android engineer who writes about programming, usability, and interaction on his personal blog. — Tim Bray]The Dalvik runtime may be garbage-collected, but that doesn’t mean you can ignore memory…
March 24th, 2011 | by AdWords API Team | published in Google Adwords API
AdWords API v201101 changes the way you retrieve data using the get() method of most services. This blog post discusses the new feature in detail and highlights the changes you need to make in your code to migrate to generic selectors.IntroductionPrior…
March 23rd, 2011 | by James Whittaker | published in Google Testing
By James WhittakerInstead of distinguishing between code, integration and system testing, Google uses the language of small, medium and large tests emphasizing scope over form. Small tests cover small amounts of code and so on. Each of the three engine…
March 23rd, 2011 | by Ariel | published in Google Orkut
We’ve been following the crisis in Japan and would like to show our support for a speedy recovery with a special doodle:Many teams at Google came together to support the crisis, from a centralized Crisis Response page, available in Japanese, English,…
Calling all high school seniors considering studying computer science in the US or Canada – Apply to Google’s Computer Science Summer Institute!
March 23rd, 2011 | by Jessica | published in Google Student Blog
Google is invested in increasing the enrollment and retention of Computer Science students, particularly those who are historically underrepresented in the field. The study of Computer Science can be challenging and fun, and Google wants to inspire the…
March 23rd, 2011 | by Ariel | published in Google Orkut
Browsing your friends’ photo albums is one of the coolest things to do on Orkut, and now our full-screen viewer just got even better. It can display photos like they deserve to be seen: BIG, fast, and with the ability to comment and like them (or not…
March 23rd, 2011 | by Lauren Hoover-Gordon | published in Google TV Ads Blog
Google TV Ads’ audience targeting tool brings together numerous data sources to enable advanced targeting on TV. The merging of clustering models like Nielsen’s PRIZM household segments with anonymized Equifax and set-top box data allows you to target multi-dimensional audiences like women ages 18-24 who love photography. Now we’re adding yet another data set to make that experience even richer — P$YCLE segmentation.
P$YCLE is a market segmentation system from the Nielsen Company that marketers use to understand and target households by financial behavior and wealth. P$YCLE groups households into 58 unique segments based on income-generating assets, spending habits, investment behavior, and various financial and demographic characteristics.
Sample P$YCLE segments include:
- Feathered Nests – There’s money tucked away in Feathered Nests, a collection of middle-aged families with high incomes and above-average investable assets. A mix of college-educated Whites and Asians, these 35- to 54-year-olds typically hold management jobs and have begun filling their retirement accounts with mutual funds, stocks, bonds, and CDs. They’re also a strong credit market, often carrying jumbo mortgages and home equity lines of credit. Insurance omnivores, they own annuities, term and whole life, disability coverage, and auto insurance for their multiple cars. And they enjoy good-life pursuits, like golfing and sailing, boutique shopping for children’s toys and collectibles, and tuning their high-end TVs to ice hockey matches and public broadcasting programs. For investment tips, they read a variety of business magazines.
- Online Living – No segment scores higher for using Internet banking than Online Living. This group of mostly 25- to 44-year-old singles, couples, and families ranks at the top for stock trading and bill paying, as well as buying at retail websites. Many of these web-surfers live in suburban sprawl areas, own their homes and have upscale incomes, but they have only modest levels of income-producing assets and are still paying off student and personal loans.
To get started, simply select a P$YCLE segment in the Google TV Ads interface. Google will create a custom list of cable networks, dayparts, and programs that are popular with your target audience.

Finding your target audience on TV has never been easier and we’re thrilled to continue to explore the powerful ways to connect technology, data, and television.
Posted by Jody Shapiro, Product Manager for Google TV Ads
March 23rd, 2011 | by Brett Wiltshire | published in Google Blogger Buzz
Published by Brett WiltshireWe had a fantastic week in Austin during SXSW, and it was a pleasure getting to talk to so many of you who dropped by our booth and party. We always learn a lot when we get to speak with our users and it makes a big differen…
March 23rd, 2011 | by Pamela Eng | published in Google DoubleClick
The power of DFA Analytics rests in its visually-driven views of campaign performance with easy-to-understand charts and graphs. Drill-down reporting allows you to view performance at multiple levels and across dimensions such as geography, browser, op…