December 20th, 2010 | by Anil Sabharwal | published in Google Blogger Buzz
Posted by The Blogger Team‘Tis the season to be jolly, and we certainly have reason to celebrate after the folks at Royal Pingdom conducted an independent study of blogging services on the Web and found that Blogger was without question the most reli…
December 18th, 2010 | by A Googler | published in Youtube
Day one of Project for Awesome was a huge success, thanks to you! So many videos have been created and shared with the world. If you haven’t already, we encourage you to create and upload a video promoting your favorite cause or charity.To celebrate th…
Imagery Update – Week of December 12th
December 17th, 2010 | by Deanna | published in Google Earth
‘Tis the season of giving! For those of you who’d like nothing more than to receive the gift of new places to explore on Google Earth and Maps, you’re in luck. Our imagery team’s latest update includes many places that relate metaphorically to …
December 17th, 2010 | by A Googler | published in Youtube
Because YouTube is a platform for free expression of all sorts, we take great care when we enforce our Community Guidelines. We try to allow as much content as possible on the site and still ensure that the rules are followed. It is a delicate balanc…
Migrating to Google Apps and not using Microsoft® Exchange? New improvements to make this even easier
December 17th, 2010 | by Google Apps Team | published in Google Apps
The following Google Apps migration tools have been updated to make moving to Google Apps even easier:Google Apps Migration for Microsoft® Exchange:Using the latest version of this tool, admins can now migrate data from PST files and emails from these…
December 17th, 2010 | by aidanchopra | published in Google SketchUp
Beryl Reid has been busy. In August of 2009, Beryl (a.k.a. BerylDrue) traveled to our Boulder, Colorado office to become a Google Certified Teacher. Then in April of this year, she became a Supermodeler. She liked Boulder so much that she even came bac…
Check out the Humble Indie Bundle #2
December 17th, 2010 | by The App Engine Team | published in Google App Engine
Last year, we featured a guest post by Jeffery Rosen, of Wolfire Games about the Humble Indie Bundle, an awesome promotion for a good cause: spreading awareness of indie games, and supporting charity. For 12 days, you could name your own price for a bu…
This week in search 12/17/10
December 17th, 2010 | by A Googler | published in Google Blog
This is part of a regular series of posts on search experience updates that runs on Fridays. Look for the label “This week in search” and subscribe to the series. – Ed.One of the things we think about often are new and better ways to interact with the …
Now available with Google Apps: Google Chrome Sync
December 17th, 2010 | by Jeremiah Dillon, Google Apps Marketing Manager | published in Google Apps, Google Enterprise
Editor’s note: We recently launched an improvement that makes over 60 additional Google services available to Google Apps users. This series showcases what’s new and how your organization can benefit.Welcome to Google Chrome SyncThese days, we spen…
December 17th, 2010 | by Ashley Chandler | published in Google Apps, Google Enterprise
Editor’s note: Continuing our Gaining Altitude series, we’ve invited guest blogger Michael Bungay Stanier, the author of Do More Great Work: Stop the Busywork and Start the Work that Matters.Do you ever feel that your work life consists mostly of m…
December 17th, 2010 | by AdWords API Team | published in Google Adwords API
There are a wide variety of resources available for those learning about the AdWords API, but since they’re spread out across multiple sites it’s not always easy to find the information you’re looking for. While we acknowledge the need for these…
Launched: Only Pay for Your Target Audience
December 17th, 2010 | by Unknown | published in Google TV Ads Blog
We’re excited to announce the ability to only pay for the audience delivered on your Google TV Ads campaigns. Google TV Ads has always emphasized accountability – advertisers only pay for the households that are tuned into their ads. Now, there’s another accountable option for advertisers and agencies: buying based on the demographic audience that is tuned into your ad.
Google TV Ads offers a rich set of tools to help you find the networks and shows that best reach your desired audience. We’re now taking that advanced functionality to the next level by offering you a choice to bid on and only pay for the relevant audience you’re interested in; you don’t pay for the audience you’re not interested in reaching.
For example, if you are primarily interested in reaching males 18-49, you’d simply create a campaign, indicate that you want to reach males 18-49, and specify the most you’re willing to pay on a cost-per-thousand impressions (CPM) basis for in-demo viewers.
After you’ve defined an audience, Google TV Ads’ tools will help find the spots that deliver that audience in the highest concentrations based on aggregate viewership data, and you choose which networks, dayparts and programs you wish to add to your campaign.
If you indicate that you wanted to bid on an audience, you will only pay for the viewers that fall into that audience and were tuned-in to your ad. To measure the number of in-demo viewers for a spot, Google TV Ads uses a combination of Nielsen viewership data, aggregate demographic data and anonymous set-top-box data. The audience buying option will be available on all cable TV networks and dayparts we carry that are also measured by Nielsen.
For some advertisers and agencies who regularly advertise on TV, this feature brings an audience buying option to Google TV Ads that you’re already familiar with. For other advertisers, this feature provides an improved and more efficient way to choose and buy your exact audience on national television.
To learn more about Google TV Ads, please check out our website.
Posted by Steve Stukenborg, Product Manager for Google TV Ads
December 17th, 2010 | by Neha | published in Google TV Ads Blog
We’re excited to announce the ability to only pay for the audience delivered on your Google TV Ads campaigns. Google TV Ads has always emphasized accountability – advertisers only pay for the households that are tuned into their ads. Now, there’s a…
December 17th, 2010 | by A Googler | published in Google Student Blog
There’s no doubt that kids love robots and my son has had an Android phone since he was a toddler. It isn’t until we start pairing them together that something truly special forms—the Cellbot!People have been connecting smartphones with robots fo…
December 17th, 2010 | by A Googler | published in Google Blog
How many tabs have you opened in your browser today? We know many of you probably open tens or even hundreds of tabs in a day—now, you can put all those tabs toward serving a good cause.Earlier this week, we invited the Chrome user community to parti…