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This is a guest post from Caleb Whitmore from Analytics Pros, a Google Analytics Certified Partner. Caleb is also the Chair of the Google Analytics Users' Great Event (GAUGE) conference. We hope you'll join the members of the GA team and GA Partners in New York for GAUGE.

The GAUGE Google Analytics User Conference in New York City is just around the corner on October 17th and 18th. It's not to late to grab a spot and and catch up on the latest and greatest with Google Analytics, learn from top experts on GA, and meet other users of the product and members of the Google Analytics team! More information and registration is at www.gaugecon.com. Use code GBLOG10 for a 10% registration discount.

Whether you're new to using Google Analytics or a veteran user with years of experience, there's always something new to learn about the product thanks to the rapid change of the Internet and the hard work of the Analytics team at Google to continually improve GA. So, how can you keep your knowledge of how Google Analytics works and what you can do with it? There's a great answer: Google Analytics User Conferences!

Attendees at GAUGE in San Francisco

I have the privilege of leading one such conference: GAUGE, or as we call it, the Google Analytics Users' Great Event. GAUGE is one of many flavors of Google Analytics User Conferences popping up all over the world, led by cohorts of Google Analytics Certified Partners. The New York GAUGE event is presented by: Analytics Pros, Blue State Digital, Cardinal Path, and E-Nor. This event is also co-located with Data Driven Business Week, which includes eMetrics, Conversion Conference, Predictive Analytics World, IMC, and Text Analytics World.

Our goal with GAUGE is to create an event that is by users, for users and insanely practical. I started GAUGE after going to one-too-many conferences where great ideas were presented but little practical "how-to do this with Google Analytics" guidance was given. The GAUGE in New York is a two-day event that includes:

• 24 hands-on sessions and workshops led by top Google Analytics experts
• Two keynote addresses: Mythbusting Google Analytics by Stephane Hamel and How to use GA data by Piyanka Jaine
• "What's New with Google Analytics" presented by Phil Mui of Google
• Q&A session with Google Analytics engineers
• Analytics Helpdesk where you can get direct consultation from a Google Analytics pro
• Exhibits from Google Analytics application developers
• Networking with Googlers and other GA users, and more!

Google Analytics blog readers can use code GBLOG10 for a 10% registration discount.  We also have a 15% discount for WAA members, a 25% discount for teams of 3 or more from the same company as well as a 50% discount for government and non-profit employees. You can contact with registration questions.

If you're not able to attend GAUGE in New York, consider attending our San Francisco event in early 2012, or watch for other Google Analytics conferences and training events happening around the world (here's a page listing some recent/forthcoming events).

I hope to see you in New York or at another GAUGE event in the future!

Posted by Trevor Claiborne, Google Analytics team