May 27th, 2010 | by Jeff Gillis | published in Google Analytics
A new book by a stellar team is now available for you to take your usage of Google Analytics to the next level. It’s called Performance Marketing with Google Analytics, by Sebastian Tonkin (former Googler), Caleb Whitmore of Analytics Pros and Justin C…
May 26th, 2010 | by Nick | published in Google Analytics
This is the 9th exciting episode of Web Analytics TV with Avinash Kaushik and Nick Mihailovski, where you ask questions about web analytics via the Google Analytics Google Moderator site and we answer them. We had lots of fun putting this episode and w…
May 25th, 2010 | by Alden DeSoto | published in Google Analytics
Many website owners use Google Analytics and other web analytics tools to make business-critical decisions about how to improve their websites by understanding how users engage with their webpages. We’ve worked hard to make Google Analytics both a ro…
May 19th, 2010 | by Alden DeSoto | published in Google Analytics
We’re happy to announce that the asynchronous tracking tag, which came out of beta last week, is now available in your admin interface when you set up a new profile. This makes it easy for everyone to start off tracking new sites with this very fast,…
May 19th, 2010 | by Jeff Gillis | published in Google Analytics
Last month we held 3 successful Google Analytics Master Classes in Singapore, Kuala Lumpur, and Sydney. We were pleasantly surprised by the sheer amount of interest in web analytics in this region with close to 1000 advertisers, agencies, bloggers, de…
May 17th, 2010 | by Jeff Gillis | published in Google Analytics
Take a look at the Google Analytics homepage and you’ll notice some small design and content changes that will improve your experience. Besides some under the hood improvements such as HTML5 and CSS2 validation, here are a few of the changes:Added drop…
May 13th, 2010 | by Jeff Gillis | published in Google Analytics
We’re incredibly proud of the diversity of applications and tools making use of the Google Analytics Export API. We also know that several of the folks developing these tools have been asking about our .NET client library and requesting sample code….
May 6th, 2010 | by Alden DeSoto | published in Google Analytics
Google Analytics helps marketers measure the performance of their ad campaigns. By linking Google Analytics and AdWords accounts, advertisers get a detailed picture of the performance of their ad creatives and keywords. Manually optimizing campaigns wo…
May 5th, 2010 | by Alden DeSoto | published in Google Analytics
It’s only been a year since we launched the Google Analytics Data Export API and developer programs. To celebrate we are highlighting some of the exciting solutions that extend Google Analytics in our new Google Analytics Application Gallery!Here are…
May 4th, 2010 | by Alden DeSoto | published in Google Analytics
Google Analytics is not simply a product but also a growing ecosystem of developers, tools, users, and partners. Today at the eMetrics Summit in San Jose, Brett Crosby made several announcements that highlight this ecosystem.All Google Analytics custom…
May 3rd, 2010 | by Jeff Gillis | published in Google Analytics
Your friendly neighborhood Google Analytics Authorized Consultant program is getting a new costume and superhero name, though their powers will remain the same. (Read: we are renaming the program and with that comes a shiny new logo – we think of our p…
April 28th, 2010 | by Jeff Gillis | published in Google Analytics
Hey marketers and data heads: heads up! Next week is a good week to tell your boss you’re taking “enrichment time off.” We totally support using this excuse to take afternoons off and go to baseball games, or using it to let your boss know you wo…
April 21st, 2010 | by Jeff Gillis | published in Google Analytics
It’s been an amazing journey. Five years ago today, Google acquired Urchin Software Corporation. At the time, we had no idea how popular Google Analytics would become. To a great extent, Google Analytics’ popularity is a reflection of the phenomenal a…
April 21st, 2010 | by Trevor Claiborne | published in Google Analytics
Despite the travel havoc caused by the volcano in Iceland, today we hosted our first Google Analytics User Conference in Europe. Six of our Dutch partners joined forces to deliver an interactive and informative day for hundreds of our Dutch users.Clanc…
April 16th, 2010 | by Jeff Gillis | published in Google Analytics
This is the 8th edition of Web Analytics TV with Avinash Kaushik and Nick Mihailovski where you ask questions via the Google Analytics Google Moderator site and we answer them.Here is the list of last week’s questions. In this episode we discuss:How …