February 18th, 2009 | by Dai | published in Google Analytics
To prepare for the case study on Experience Project, we explored www.experienceproject.com and pored through stories to better understand the user base and intent of the website. What we found was something akin to a directory of human experiences rang…
February 17th, 2009 | by Jeff Gillis | published in Google Analytics
Today’s post covers a more advanced topic, two low cost integrations with Google Analytics. The first is offline phone tracking, and the second is tracking live chat with your customers. Both integrations protect your account privacy – neither one in…
February 13th, 2009 | by Sebastian Tonkin | published in Google Analytics
Today we’d like to showcase a new blog run by our colleagues in Europe, the Google Conversion Room. Visit the Conversion Room for more tips on boosting sales, leads and conversion performance on your website using Google tools.You can read about imple…
February 11th, 2009 | by Sebastian Tonkin | published in Google Analytics
You can use Google Analytics to find the best keywords and shift budget to the highest converting keywords, but what if you’re looking to expand your keyword lists? In this post, we are going to look at how you can leverage other free Google tools to …
February 10th, 2009 | by Sebastian Tonkin | published in Google Analytics
Quick Reminder: Tuesdays on the blog we’ll be focusing on advanced topics. Today’s topic relates to motion charts, one of the new enterprise features on Google Analytics.Example: Spotting a spike in traffic using the Keywords ReportSpikes often deser…
February 9th, 2009 | by Sebastian Tonkin | published in Google Analytics
Since the experts on the economy recommend taking a “back to basics” approach this year, we’re going to take their advice literally and apply it to the Analytics blog. Every Monday our posts will focus on basic concepts, terms, tips and common questio…
February 6th, 2009 | by Sebastian Tonkin | published in Google Analytics
After months of intensive development, we are excited to announce the release of Urchin 6.5, which contains a much asked-for new feature: AdWords integration. That’s right — Urchin can now automatically pull your AdWords cost-per-click data and integr…
February 5th, 2009 | by Sebastian Tonkin | published in Google Analytics
Event Tracking is a feature of Google Analytics you use to track different actions visitors take on your website, such as clicking a button or downloading a file. It is useful for tracking actions on your website that don’t take the user to a new page…
February 4th, 2009 | by Sebastian Tonkin | published in Google Analytics
San Jose, February 11, 12, 13 Are you attending Search Marketing Expo West in Santa Clara, CA? If so, here’s a chance to acquire some hard skills as part of your trip to the conference. If not, you can still sign up for one or more days of profes…
February 3rd, 2009 | by Sebastian Tonkin | published in Google Analytics
Imagine that you are the online marketing manager for a successful E-Commerce business. It is Friday afternoon and your CEO phones with a request. “I’ve seen our sales numbers, but I need more data. How many of our website visits and sales relate to me…
January 29th, 2009 | by Dai | published in Google Analytics
In the past we’ve received a lot of feedback from our users who have implemented the _setVar method requesting that custom visitor segments not affect bounce rates. You’ve asked for it and we’ve listened! Today we’re modifying this feature so that the…
January 27th, 2009 | by Sebastian Tonkin | published in Google Analytics
Motion Charts make it possible for you to perform both high-level analysis (such as identifing long-term trends) and targeted analysis (aimed at gauging the impact of a specific change or event).In today’s post, we’ll focus on identifying trends. Here …
January 26th, 2009 | by Sebastian Tonkin | published in Google Analytics
We’re pleased to announce that a Google Analytics Seminar for Success is coming to Atlanta on Tuesday, February 17 and Wednesday, February 18. Seats are limited so be sure to register right away! Here’s the run-down:Day 1 – Business Insights: Delivered…
January 23rd, 2009 | by Sebastian Tonkin | published in Google Analytics
What kind of analytics user are you? Our Analytics Evangelist, Avinash Kaushik, has created a “Nine-Point Checklist of Analytics Awesomeness” to help you find out. Are you an Emperor or a Newbie? You’ll need to have mastered all 9 of the below t…
January 22nd, 2009 | by Sebastian Tonkin | published in Google Analytics
Adding a search box to your site not only offers your visitors an important ease-of-use feature, but provides you, the site owner, with powerful insight into what your visitors really expect from your site. If you don’t have a search box on your site, …