April 14th, 2009 | by Sebastian Tonkin | published in Google Analytics
First, just a heads-up that if you don’t analyze your own traffic logs, use Urchin web analytics software, or develop web analytics software, you probably don’t need to read this post. We’re writing this for the most geeky among us, because Google Anal…
April 14th, 2009 | by Sebastian Tonkin | published in Google Analytics
The Google Analytics Site Search feature is a powerful tool for analyzing visitor interest and behavior on your website, but that’s not all it is good for. Using Site Search in some creative ways can leverage this tool for advanced multi-dimensional a…
April 10th, 2009 | by Sebastian Tonkin | published in Google Analytics
There has been some chatter bouncing around the blogosphere and twittersphere that we are deprecating urchin.js sometime this summer. This is not accurate. To be clear: we have no immediate plans to decommission urchin.js. If and when we do, we will…
April 8th, 2009 | by Sebastian Tonkin | published in Google Analytics
We promised Hawaii when we first launch and now we can deliver! If that doesn’t work, we will delivering seminars in Orange County and Boston! That’s 3 cities to choose from in April.It’s your choice.. Pacific sun and surf in Orange County or Honolulu,…
April 7th, 2009 | by Sebastian Tonkin | published in Google Analytics
What are Regular Expressions and Why Use Them?Regular Expressions (RegEx) are a set of characters you can use match one or more strings of text. The main reason to use Regular Expressions is that they support wildcard matching, letting you capture a l…
April 6th, 2009 | by Sebastian Tonkin | published in Google Analytics
Google Analytics has a variety of features that can help you explore and understand your data. But with so many features, beginners are often baffled at where to start. To help you navigate through the product, we’ve created the Discover Analytics Chec…
April 2nd, 2009 | by Sebastian Tonkin | published in Google Analytics
On the Analytics blog, we spend a lot of time talking about bounce rate. The bounce rate is defined as the percent of users who leave your website after viewing just one page (Single Page Access / Entries). There’s been a new development in AdWords t…
April 1st, 2009 | by Alden DeSoto | published in Google Analytics
We are intrigued and only vaguely fearful to announce that after just half a day’s tracking the reports from CADIE’s homepage and other web properties suggest rather forcefully that the world is not yet entirely acclimated to her post-Web 2.0 design an…
March 31st, 2009 | by Sebastian Tonkin | published in Google Analytics
Improve ROI from Shopping Comparison Sites These days, I’m getting a lot of clients who want to increase their ROI on referral site campaigns. We’ll explore this topic by talking specifically about shopping comparison sites. The same techniques are …
March 30th, 2009 | by Sebastian Tonkin | published in Google Analytics
Many Google Analytics account owners give people access to their account (e.g. account manager, clients, staff members) in order to get help with managing their account or interpreting the data in their reports.Luckily, the User Manager feature in Anal…
March 25th, 2009 | by Sebastian Tonkin | published in Google Analytics
Umm… delicious. Nice work Tim and Clarkson!Find out how he made it.Posted by Sebastian Tonkin, Google Analytics Team
March 24th, 2009 | by Sebastian Tonkin | published in Google Analytics
Let’s face it, your website is never really finished. Testing pages is an inexpensive way to manage a constantly shifting audience and market. It’s great for: Increasing ROI on your advertisingTeaching you about the likes and dislikes of your custo…
March 23rd, 2009 | by Sebastian Tonkin | published in Google Analytics
Many successful sales people describe closing a sale as a process that is composed of many steps. It’s a dialogue — a series of information exchanges that culminates in the ultimate sale or final agreement. This closing process occurs thousands of tim…
March 19th, 2009 | by Sebastian Tonkin | published in Google Analytics
SES New York is next week and Google Analytics will be there. You can come by the booth to meet members of the team and learn more about the latest features. Here are a couple of sessions that you might enjoy:Pay Per ConversationTuesday, March 24th, 1:…
March 18th, 2009 | by Dai | published in Google Analytics
Imagine you’re advertising on national television. You’ve selected several programs and networks that you think will deliver your message to the right audience. Now, wouldn’t you want to know which of those target placements was most effective at drivi…