May 12th, 2009 | by Sebastian Tonkin | published in Google Analytics
Last week we announced some new features in Analytics including pivoting, secondary dimensions and the option to share customizations (like Advanced Segments). These features will be rolling out to everyone over the next few weeks. In anticipation o…
May 11th, 2009 | by Parkie | published in Google Analytics
Usually reports are mailed out to marketing managers or directors to measure any change in progress from week-to-week. With Google Analytics, you can make the process completely automated — you can schedule your reports to be emailed daily, weekly, m…
May 7th, 2009 | by Sebastian Tonkin | published in Google Analytics
Last year, Justin Cutroni of EpikOne published a four-part tutorial on how to use Ecommerce Tracking in Google Analytics. We’ve seen a lot of interest in this topic, so we thought we’d republish the first part of the series here on the Analytics blog….
May 6th, 2009 | by Sebastian Tonkin | published in Google Analytics
Today at eMmetrics San Jose, we announced four feature updates coming soon to Google Analytics. These features are especially relevant if you’re an Advanced user of Google Analytics.Pivoting and Secondary DimensionsPivoting and Secondary Dimensions ar…
May 5th, 2009 | by Sebastian Tonkin | published in Google Analytics
We know that web publishers can get frustrated when public estimates of their traffic don’t match what they’re seeing in their web analytics accounts. Publishers with ad revenue at stake need to present the best possible data to advertisers, but they …
May 4th, 2009 | by Parkie | published in Google Analytics
Your site may be getting a lot of traffic from referring sites, but which websites refer visitors that actually convert to a goal? There’s a basic report that can show you where your quality traffic is coming from: the Traffic Sources report.To spot …
May 1st, 2009 | by Sebastian Tonkin | published in Google Analytics
Its been a week since we launched the Google Analytics Data Export API and we’re already seeing Google Analytics being used in exciting new ways. For example, Michael L. of the New York Public Library is visualizing search data as tag clouds, and Patri…
April 30th, 2009 | by Sebastian Tonkin | published in Google Analytics
That’s right, we’re going to be in Australia, Canada and of course the USA…Seminars for Success are day-long seminars designed to help you improve your online marketing and get the most out of Google Analytics and Google Website Optimizer. We’ve s…
April 29th, 2009 | by Sebastian Tonkin | published in Google Analytics
For the past few months, more and more Analytics users have been invited to integrate their Analytics and AdSense accounts. Today that feature has become available to everyone. That means if you have an AdSense account, it’s time to get it linked! …
April 28th, 2009 | by Sebastian Tonkin | published in Google Analytics
Just as having the right web analytics data is critical to making smart marketing decisions, having the right set of tools is equally imperative when it comes to testing & tuning your Google Analytics implementation. Read on to discover the tools …
April 27th, 2009 | by Parkie | published in Google Analytics
The Motion Charts feature seems like an advanced tool, but it’s actually designed for Analytics users at all levels. It’s useful for spotting trends and relationships amongst individual variables when your visits may look flat as an aggregated set of d…
April 23rd, 2009 | by Sebastian Tonkin | published in Google Analytics
Are you segmenting your data or just looking at aggregated numbers (like total visits)? If you’re not segmenting, you’re barely scratching the surface of what you can do with Analytics data. This is a favorite topic of Avinash Kaushik, Google’s Analy…
April 21st, 2009 | by Dai | published in Google Analytics
A Google Analytics API has long been one of our most widely anticipated features. Today we’re pleased to announce that the Google Analytics Data Export API beta is now publicly available to all Analytics users!What’s so exciting about an API? The API …
April 20th, 2009 | by Parkie | published in Google Analytics
One of the many ways Google Analytics keeps its reports dynamic with interesting data is to add buttons and other interactive features for you to analyze your reports with. Almost every report has over ten clickable features for you to jigger with, so …
April 15th, 2009 | by Sebastian Tonkin | published in Google Analytics
A brief update to yesterday’s post about Google.com search referrals. We initially reported that Urchin Software might require a patch to handle the new URL structure, but after some additional testing, it turns out no patch is needed. Urchin can han…