September 7th, 2006 | by Jeff Gillis | published in Google Analytics
Besides telling you from which sources your site traffic originates, Google Analytics also tracks just about any activity that occurs on your site, including popular navigation paths, plus track downloads, outbound links, and activities on cross-domain…
August 31st, 2006 | by Jeff Gillis | published in Google Analytics
Many people use Google Analytics to improve their online marketing campaigns and keyword buying, but Google Analytics also offers powerful ways to identify visitor navigation trends on your site. Without the right data, optimizing a website is no easy …
August 22nd, 2006 | by Jeff Gillis | published in Google Analytics
You’ve signed up for Google Analytics. And, you have an AdWords account. So why not link your AdWords account to your new Google Analytics account to get the most out of both services? If you already use AdWords to drive traffic, Google Analytics is th…
August 15th, 2006 | by Jeff Gillis | published in Google Analytics
I’m happy to tell you that we’ve just removed the wait to receive a Google Analytics account. Now anyone with a website can instantly create one for free by simply by visiting google.com/analytics or by clicking on the “Analytics” tab within AdWords. …
August 10th, 2006 | by Jeff Gillis | published in Google Analytics
Well, SES San Jose 2006 is over, and we had a great time meeting all of you who stopped by the Google Analytics booth and attended the GoogleDance. Yesterday, there was a panel called “Vendor Chat OnMeasuring Success” which included our own Brett Crosb…
August 1st, 2006 | by Jeff Gillis | published in Google Analytics
Tracking multiple subdomains? Want to track different parts of your site separately? Need to track more than four goals for a website? All of this is easier now, because we’ve increased the default number of profiles from 5 to 10. And if you’re not sur…
July 27th, 2006 | by Alden DeSoto | published in Google Analytics
One of the great things about giving away Google Analytics for free is that you, our customer, get to select exactly the professional services you want. We don’t restrict you with (or ask you to pay for) a pre-determined one-size-fits-all professional …
July 21st, 2006 | by Jeff Gillis | published in Google Analytics
Are you planning on coming to the next Search Engine Strategies conference taking place in San Jose, CA from August 7 to August 10th? It’s a great event for learning how to grow your business through search engine marketing and website optimization — …
July 17th, 2006 | by Jeff Gillis | published in Google Analytics
In pay-per-click (PPC) advertising, understanding keyword performance is essential. But did you know that you can also use Google Analytics to see how different ad copy affects conversion rates? The cross-segmentation feature (click the red arrow to th…
July 11th, 2006 | by Jeff Gillis | published in Google Analytics
In response to the continuing strong demand for Google Analytics accounts, we’ve been steadily increasing capacity and decreasing turnaround time for issuing new accounts. We’re now able to offer an invitation code usually within 2 days. In fact, if yo…
July 5th, 2006 | by Jeff Gillis | published in Google Analytics
Have you visited Conversion University lately?It’s a great place to learn search marketing and web analytics techniques. Some of our latest articles include:Sitemaps for Search Engine Optimization (SEO) in Driving Traffic.Have you taken every step to o…
June 30th, 2006 | by Jeff Gillis | published in Google Analytics
We recently posted about what a visit is worth and the importance of setting goals in determining a visit’s value. We often get asked, “How do I come up with goal values if my site is not an e-commerce site?” The answer: you can probably come up with i…
June 27th, 2006 | by Jeff Gillis | published in Google Analytics
Yesterday we added another report tailored specifically to AdWords users. The new report called AdWords Keyword Positions displays search position correlated with visits and conversions for each of your keywords. Drill down on any keyword to see its di…
June 22nd, 2006 | by Jeff Gillis | published in Google Analytics
What is the average value of a visit from a certain website worth to you? Can you, for instance, measure the average value of a visit to your site from someone who clicks on your AdWords ad as compared to someone who gets to your website by typing your…
June 20th, 2006 | by Jeff Gillis | published in Google Analytics
You may have noticed that we make changes to Google Analytics from time to time. (We call them improvements and we hope you agree.) Since we’ve just started posting to this blog, we’d like to catch you up on a few of the improvements we’ve made rece…