‘Tis the Season for Placement Targeting: Optimize Your Ad Units
October 18th, 2010 | by Inside AdSense Team | published in Google Adsense
Last week, we discussed DoubleClick Ad Planner, a media planning tool to help you improve your placement targeting. Now that you’ve made your website visible to advertisers with Ad Planner and ad placements, we want to help you ensure that your ad un…
Site Maintenance on Saturday, October 16
October 15th, 2010 | by Inside AdSense Team | published in Google Adsense
This Saturday, our engineers will be performing routine site maintenance from 10am to 2pm PDT. You’ll be unable to log in to your AdSense account during this time, but we’ll continue serving ads to your pages and tracking your clicks, impressions, and …
Avoiding accidental clicks Pt. 1: Keeping the right distance
October 14th, 2010 | by Inside AdSense Team | published in Google Adsense
In the past, we’ve talked about ad placements that are prone to generate invalid clicks. In a past post, for example, Mike noted that publishers should be careful about placing ads too close to navigational controls or other clickable page elements.It’…
‘Tis the season for placement targeting: Market your site with DoubleClick Ad Planner
October 12th, 2010 | by Inside AdSense Team | published in Google Adsense
Last week, we introduced you to placement targeting as a great way to capitalize on the increase in advertiser spend during the holiday season. This week, we’re kicking off our three-part optimization series to help you maximize your earnings by taki…
Western Union now launched in four African countries
October 8th, 2010 | by Inside AdSense Team | published in Google Adsense
We’re excited to announce the launch of Western Union Quick Cash® payments in four countries in Africa! You can now select Western Union Quick Cash payments in:AlgeriaGhanaKenyaUgandaWestern Union Quick Cash payments will reach you faster than checks,…
‘Tis the season for placement targeting
October 6th, 2010 | by Inside AdSense Team | published in Google Adsense
With the holiday season fast approaching, everyone is spending more online. As consumers start shopping for gifts, searching for holiday activities, and booking vacations, advertisers are putting more of their marketing dollars online to reach these p…
Announcing beta test of expanded category blocking
October 4th, 2010 | by Inside AdSense Team | published in Google Adsense
Last year we launched sensitive category blocking in order to give you more control over the ads that appear on your sites by letting you opt out of receiving ads that fall into potentially sensitive specific categories such as dating, religion, and po…
September 30th, 2010 | by Inside AdSense Team | published in Google Adsense
Last week, in the first half of our series designed to help you better understand your earnings, we introduced you to the ad auction for AdSense for content. To recap, eligible ads compete to appear on your pages; our ad auction determines which ads sh…
September 28th, 2010 | by Inside AdSense Team | published in Google Adsense
Did you know that a simple change like enabling both text and image ads can boost your eCPM and revenue? Or that a 300×250 medium rectangle typically performs much better in terms of revenue than a 250×250 square? Or that widening an AdSense search box…
September 23rd, 2010 | by Inside AdSense Team | published in Google Adsense
“Why do I earn more money from some ads and less from others? Why do my AdSense for content earnings vary from day to day, or week to week?”If you’ve asked yourself questions like these before, you’re not alone — we often hear from publishers that…
Join the conversation: Getting to know our Top Contributors
September 21st, 2010 | by Inside AdSense Team | published in Google Adsense
As we mentioned in our post last week, we’re working on ways to introduce you to our Top Contributors to the help forum. A Top Contributor (TC) for over a year, Gracey tells us about why she became a TC, shares some of her experiences as an AdSense p…
Introducing themed ads in Custom Search
September 20th, 2010 | by Inside AdSense Team | published in Google Adsense
Last year, we took a big step forward in improving customization of the look and feel of results by providing plug-n-play themes in the Custom Search Element. This enabled you to choose from among a palette of predefined styles. You can find a style th…
Supplement your AdSense earnings with Google Affiliate Network
September 16th, 2010 | by Inside AdSense Team | published in Google Adsense
Many publishers are very good at recommending just the right stuff for their users. We love seeing influential publishers in all genres — from foodies to techies to moms to shopping experts — delight users by giving them access to products and serv…
September 13th, 2010 | by Inside AdSense Team | published in Google Adsense
If you’ve ever had a question about your AdSense account, you’ve likely visited our Help forum, a virtual meeting place where a community of publishers, advertisers, AdSense experts, and Google employees convene to discuss all things AdSense.If you…
Site Maintenance on Saturday, September 11
September 10th, 2010 | by Inside AdSense Team | published in Google Adsense
This Saturday, our engineers will be performing routine site maintenance from 10am to 2pm PDT. You’ll be unable to log in to your AdSense account during this time, but we’ll continue serving ads to your pages and tracking your clicks, impressions, and …