The importance of knowing where your visitors are coming from + Las Vegas seminar
January 20th, 2009 | Published in Google Website Optimizer
Last week I had the opportunity to speak about Website Optimizer at the Affiliate Summit in Las Vegas. Needless to say, it was a great time.
While at the Las Vegas airport, an ad caught my eye:
The ad shows off the many amazing (have you seen Love?!) Cirque du Soleil shows happening in Vegas. What's the purpose of this ad? To get you to call for reservations. But do you see what might be missing? This ad is in the airport, targeting tourists, yet the phone number doesn't include the area code (702). A potential customer who sees this ad can't immediately take action, and that's a problem. If Cirque wants to get the most out of these ads, they'll want to include the area code to make it easier for Vegas' visitors to convert.
Whether working with your ads or with your website, you need to take into account where your visitors are coming from if you want them to convert. Keep this in mind when you're testing new content on your site.
Website Optimizer Seminars for Success in Las Vegas
All this talk about Cirque du Soleil have you yearning for a trip to Vegas? You're in luck. There's a Website Optimizer Seminar for Success there this Friday, January 23rd. Spend a whole day with one of our Authorized Consultants learning how to increase your site's conversion rate, then enjoy the weekend in Sin City. Spots are almost filled, so you should register soon.
And if Vegas isn't your thing, we'll also be holding seminars on February 11th in San Jose, California and on March 20th in Austin, Texas.
While at the Las Vegas airport, an ad caught my eye:
The ad shows off the many amazing (have you seen Love?!) Cirque du Soleil shows happening in Vegas. What's the purpose of this ad? To get you to call for reservations. But do you see what might be missing? This ad is in the airport, targeting tourists, yet the phone number doesn't include the area code (702). A potential customer who sees this ad can't immediately take action, and that's a problem. If Cirque wants to get the most out of these ads, they'll want to include the area code to make it easier for Vegas' visitors to convert.
Whether working with your ads or with your website, you need to take into account where your visitors are coming from if you want them to convert. Keep this in mind when you're testing new content on your site.
Website Optimizer Seminars for Success in Las Vegas
All this talk about Cirque du Soleil have you yearning for a trip to Vegas? You're in luck. There's a Website Optimizer Seminar for Success there this Friday, January 23rd. Spend a whole day with one of our Authorized Consultants learning how to increase your site's conversion rate, then enjoy the weekend in Sin City. Spots are almost filled, so you should register soon.
And if Vegas isn't your thing, we'll also be holding seminars on February 11th in San Jose, California and on March 20th in Austin, Texas.