Google Data

Posted by Jaya Jha, Associate Product Manager

I was pretty excited when I found out that one of my first projects here was going to be to launch Google News in Hindi. Over 300 languages are spoken in India, and the chance to build a local product that people I knew would find useful was a pretty thrilling challenge. That one launch taught me a lot of things about how issues and challenges vary according to region, users and languages. It made it clear that users want news in their language, presented in a way that they appreciate the best, highlighting content that is most relevant to them. We also want Google News to give you the ability to find out what's happening locally in any part of the world, and give you the means to see a wide variety of global viewpoints on local news.

When and where to create a new edition of Google News is a complex process. We start by looking at a number of different factors in deciding where to launch next, but in the end, the goal is to reach as many people as possible. Once we've decided on our next edition, we start adding sources to our news crawl. We try to identify as many news sites as possible prior to launch, and then add to those as publishers and users suggest other news sites to us once we're live. While the news sites in a given country are in the native language, we still need to translate all the other pages that make Google News possible, from navigation to help pages, into the new language. After that we do plenty of testing, and post-launch we work to improve each site with more sources and better results.

So far our news internationalization team has built Google News for 18 languages, 41 editions. Most recently, we've added a Greek version of News to our list of international editions. Of course, there are always more languages to offer, more countries to reach, more features to be built for each edition, and more content to be organized and made accessible. We look forward to bringing you many more changes and improvements in the coming months.