Google Data

Posted by Hicham Alaoui, Associate Product Marketing Manager

Some of you may already be familiar with Google Insights for Search, which launched last August.

Much like Google Trends, you can use Insights for Search to analyze search volume patterns over time, as well as related queries and rising searches. You can also compare search trends across multiple search terms, categories, geographic regions, or specific time ranges. Insights for Search can help you can analyze everything from interest levels in rival soccer teams to the relative popularity of politicians.

Today the Insights for Search team launched additional features that allow you to see what the world is searching for beyond Google Web Search, by adding new data sources including Google News, Image Search, and Product Search. The new Insights for Search lets you break down search data in several ways. For starters, you can take a look at the rising News searches over the past 7, 30, or 90 days. You can also view the popularity of a given query across different geographies, from country-level down to individual metropolitan areas. For journalists and newspapers, this feature could be a useful tool to gauge interest levels in different subjects among a reader base.

For instance, with March Madness in full swing, I was curious to see if interest in basketball runs equally high throughout the U.S. I tried a search for "NCAA" queries on Google News over the past 7 days, and found that interest was predictably high across much of the U.S. yet markedly higher in Kentucky, Iowa, and Kansas, as you can see on the map below:

Of course, Insights for Search can't quite explain these search asymmetries, but they're interesting to note nonetheless!

To learn more about this new release of Insights for Search, head over to the Inside Adwords blog, or start exploring right away on the Google Insights for Search homepage.