Introducing the New DART for Advertisers
August 13th, 2008 | Published in Google DoubleClick
Today we launched DFA 6, the new version of DART for Advertisers, which includes a completely revamped trafficking interface. Based on feedback from our agency and advertiser clients, we know that trafficking can be one of the most complicated and time-consuming activities. As a result, we focused this release on improving the speed and simplicity of the DFA trafficking workflow.
For example, we:
- Reduced the number of webpages required to perform the most common tasks.
- Built quick links to tasks via simple icons and menus.
- Developed inline editing to help you move through the workflow more quickly.
- Enabled Excel imports and exports to eliminate duplicate data entry and reduce potential errors.
Ready to start using the new workflow? Contact your account manager to upgrade to the new DFA (which will also ensure you can take advantage of upcoming feature releases). If you aren't already a DFA client, please contact us here.
We're confident that the new DFA, plus our proven services and support, will help you meet the increasing demands of the online advertising marketplace. We look forward to releasing even more features soon. Stay tuned for more information.