ClickZ’s "Rich Media Research Roundup"
October 2nd, 2008 | Published in Google DoubleClick
Today, Tessa Wegert contributed an article to The ClickZ Network that perfectly sums up our new "Creative Insights on Rich Media" report. Check out her article here, then download the report.
Among the report's main takeaways:
- Consider using video within rich media units when performance goals include click-through rate, expansion rate or expanding time
- More specifically, consider using in-page video when performance goals include interaction rate or video complete rate
- Additionally, consider larger creative sizes when performance goals include click-through rate or interaction rate
Thanks for the mention, Tessa!