Google Data

In early August, we announced that the updated Keyword Tool was nearing the end of its beta phase. Today, we wanted to let you know that we’ve fully launched the updated Keyword Tool.

What does that mean for you? It means we’ve combined the best features from two previous keyword tools into one. The previous Keyword Tool and Search-based Keyword Tool are no longer available in AdWords. The updated Keyword Tool is now the only Keyword Tool available in AdWords, so you can now simply call it “The Keyword Tool.”

The Keyword Tool’s benefits include:

• Flexible search options: Search by any combination of keyword, website/URL, and category (where available) and receive a single set of results.
• Easy Keyword Refinement: Filter results by word or keyword match type.
• Negative keywords: Easily add keyword ideas as negatives right from your keyword list. Just click on a keyword and use the drop-down menu to select and save your negative keyword.
• Advanced options: View statistics for mobile search and use data filters based on local searches, search and ad share, and more.

In addition to these improvements, we’ve also changed how we calculate Global Monthly Searches and Local Monthly Searches. Statistics in these columns are now based on Google.com search traffic only. Previously, they also included traffic from search partners. We've updated these statistics based on advertiser feedback, and hope you find them more helpful for keyword selection.

While we recommend using the Keyword Tool while signed in to AdWords, you can also access the tool without signing in. We hope you like the new streamlined version of the tool and we look forward to bringing you more features soon.

Posted by Jason Shafton, Inside AdWords crew