Google Data

It’s now easier and less time consuming to create and manage your TV campaigns that you want to air on and off over a given period of time. The new Flight Controls feature allows you to schedule in advance when you would like your campaign to be paus…

During campaign creation, now there is a way to sort networks by similar content and discover networks that you might not otherwise have thought to target through genre filtering. The network genre pull-down menu allows you to choose a genre and limit …

How do you generate awareness of new reasons to buy your product or service? Hotels.com, a resource for travelers looking for competitive hotel rates, wanted to drive awareness of customer reviews as a useful feature available on their website. The com…

Today, we’d like to announce the launch of Reach and Frequency Reports now available in the Report Center of your AdWords account, along with the Played Spots, Summary, and Spots Scheduled to Air reports. Reach and Frequency reports provide you with in…

Please join us at ad:tech New York on November 4th where Mike Steib, Director of Google TV Ads, will be speaking at the Power Panel: TV 3.0 session. The panel will explore theory and research on how viewers watch television, attitudes towards new forms…

Today, Google has partnered with Harris Corporation to enable media companies to more easily make their inventory available to Google TV Ads advertisers through Harris’ current traffic systems’ inventory tools. Harris Corporation is a worldwide leader …

Today, Google announced a strategic partnership with COREMedia Systems to enable advertisers to manage response and sales data for their Google TV Ads campaigns next to their other media buys and results within CoreDirect. COREMedia Systems is the lead…

This week, we’re introducing new functionality to the traffic estimator, the tool that provides estimated impression counts for each of your target networks/dayparts and programs, based on your budget and CPM bid. This can provide helpful insight when …

The Google Print Ads’ Ad Creation Tool now has a free built-in image gallery and other new features that make creating a professional-grade newspaper ad even simpler. Just as before, you don’t need any special software or artistic skills, and you can e…

Last week, Googlers headed out to Las Vegas to talk one thing…direct response (DR). Team members from Google TV, Print and Audio were on hand to speak to the thousands of attendees at the Electronic Retailing Association (ERA) convention. It was trul…

Print campaigns. Website visits. Audio Ads. Incoming phone calls. TV campaigns. It’s enough to make any marketer’s head spin. We don’t have to remind anyone of the importance of measuring each medium, but keeping track of them is so difficult that many…

Before you create a new television campaign and get your commercial running on the Google TV Ads system, it’s important to make sure your ad meets our technical specifications, so that you can upload it without complication. Advertisers that have alrea…

Today, Google and Bloomberg Television announced a strategic partnership that will make national inventory on Bloomberg TV available to advertisers through the Google TV Ads platform. This exciting news follows the announcement of our partnership with …

If you’ve ever been curious about whether Google TV Ads is right for you, now is your chance to learn more, at our first webinar of the fall season. Join us on Wednesday, October 1st from 10:00-11:00 AM PDT for an online webinar led by AdWords speciali…

With Google TV Ads, you can choose to air a 15, 30, 45, 60, 90, or 120-second ad. But which length is right for your message?We analyzed data from millions of anonymized set-top boxes to compare how different ad lengths impact the number of impressions…