Google Data

Last week we hosted Video View, Google’s first event designed specifically for the media planning community, in our New York offices. This event brought together over 200 media planners and executives from the agency world to learn more about Google TV…

The Google TV Ads team is hard at work building tools to help you create efficient TV campaigns. A few months ago, we launched new Program Targeting and Demographic Search tools, which enable you to reach the right audience when your message is most re…

Are you a direct response focused advertiser who is challenged to do more with less? Join a discussion hosted by the Google TV Ads team on maximizing your TV advertising investment. Learn how with Google TV Ads you can:Use technology to get better CP…

Last month, we posted about how online retailer ShoppersChoice.com was able to reach new customers using Google TV Ads. Golden Gateway Financial, an online provider of reverse mortgages, also wanted to drive more customers to their website through tel…

This week, we’re thrilled to announce the addition of national inventory on CNBC to the Google TV Ads platform. This is the third network to be added as a result of our partnership with NBC Universal and enables Google TV Ads advertisers to reach ove…

The retail industry is facing new challenges with declines in consumer spending. These changes require a renewed focus on managing your marketing resources effectively – in particular, your media dollars – in order to maximize ROI.Join us at our up…

In October, we launched the Reach and Frequency report, a detailed breakdown of a given TV ad campaign’s reach, delivered at a given frequency of exposure. As a reminder, Reach is defined as the number of unique televisions exposed to the campaign. Fre…

Realty Executives International began advertising on television in 2006, and quickly realized that it needed a more affordable and targeted way to reach viewers on TV. The company provides corporate support and marketing for its real estate franchises …

At Google we’ve never shied away from high-risk, high-reward projects. We believe that making big bets is not only in the best interests of our users and partners, but also important for our long term success. In 2006, we launched Google Audio Ads and…

We’ve recently published a new case study about how ShoppersChoice.com used Google TV Ads to boost direct traffic and increase conversion rates.ShoppersChoice.com, an online retailer of outdoor entertaining products, wanted to reach new customers and b…

The Google TV Ads team is pleased to announce an agreement with VCI Solutions, a leading traffic and billing system for managing television ad inventory. With this agreement, the two companies will integrate systems and enable VCI’s cable network and b…

Last week, we hosted the 2nd annual Google TV Ads Summit in Google’s New York offices. This event brought together over 200 industry professionals, thought leaders and executives from the world of TV advertising and media. We’ve posted a highlight reel…

TV viewers are increasingly watching what they want when they want it. About 25% of television households in the United States have digital video recorders or DVRs installed. Today, the Google TV Ads team is excited to announce the launch of time-shift…

Here at the Google TV Ads engineering offices we’re geeks for TV scheduling and measurement. We spend our days working out the best ways to make television inventory accessible to all advertisers. We go gaga over building an auction marketplace that o…

In the last few months, we’ve been taking a long, hard look at all the things we are doing to ensure we are investing our resources in the projects that will have the biggest impact for our users and partners. While we hoped that Print Ads would creat…